News Tagged With: transit-advertising
1-10 of 12

January 16, 2014

San Diego MTS taps Clear Channel for bus shelter media

The supplier will provide media for the agency’s 400-plus bus shelters, 322 of which currently offer advertising opportunities to local and national advertisers seeking to reach audiences in San Diego.


August 15, 2013

Iowa’s DART wants anti-transit ads banned from benches

After ads that encouraged transit riders to drive instead of taking the bus appeared on area bus stop benches, the transit authority asked city officials to update city code to ban such messages. The system’s GM argued that they send conflicting messages.


March 14, 2013

MARTA begins website ad pilot project

Program estimated to generate around $1,000 to $5,000 per month at no cost to the authority.


December 4, 2012

N.C. council votes to allow religious, political bus ads

The Chapel Hill Town Council voted in favor of a policy that transit staffers had mistakenly followed for months, which allows the controversial ads on town-owned buses.


December 4, 2012

King County Metro re-ups with Titan for ads

Granted a new five-year contract to Titan for the exclusive right to sell advertising across Seattle-based King County Metro's system. The contract includes a two-year extension.


November 27, 2012

Sweden using light therapy at bus stops

An energy company replaced advertising boards in bus shelters with light therapy lamps that provide light in an area that only gets about four hours of daylight in the winter, helping riders fight off fatigue and depression.


October 9, 2012

Front-facing ads debut on N.Y. Metrocards

The ad appearing on the cards was purchased by The Gap, the iconic clothing retailer.


August 31, 2012

UT Survey: Advertising on buses a mixed bag

Some university transportation system operators we interviewed said they allow exterior bus advertising to bring in more revenue or to promote the university. Others say that being based in areas with small advertising markets means extra effort but not revenue.


July 19, 2012

N.Y. MTA allowing ads on MetroCards

To make the program more attractive, the MTA is opening up space on the fronts of the iconic cards for the first time, and is reducing advertising rates.


June 4, 2012

Straphanger system allows access to NFC-based ads

Rail passengers can simply touch their compatible phone to the strap cover and get immediate access to the content being delivered by the Near Field Communication system.


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