Passenger Bus, Rail and Motorcoach Industry News

Program estimated to generate around $1,000 to $5,000 per month at no cost to the authority.

The Chapel Hill Town Council voted in favor of a policy that transit staffers had mistakenly followed for months, which allows the controversial ads on town-owned buses.

Granted a new five-year contract to Titan for the exclusive right to sell advertising across Seattle-based King County Metro's system. The contract includes a two-year extension.

An energy company replaced advertising boards in bus shelters with light therapy lamps that provide light in an area that only gets about four hours of daylight in the winter, helping riders fight off fatigue and depression.

The ad appearing on the cards was purchased by The Gap, the iconic clothing retailer.

Some university transportation system operators we interviewed said they allow exterior bus advertising to bring in more revenue or to promote the university. Others say that being based in areas with small advertising markets means extra effort but not revenue.

To make the program more attractive, the MTA is opening up space on the fronts of the iconic cards for the first time, and is reducing advertising rates.

Rail passengers can simply touch their compatible phone to the strap cover and get immediate access to the content being delivered by the Near Field Communication system.

The new five-year contract follows an initial five-year term where Titan was the first to develop advertising in both traditional and innovative forms on the fleet of more than 350 transit vehicles.

The city did not renew its contract with Norman Bench Advertising, which recently came under fire from officials for not disclosing how many benches it has and how much money it gets from displaying ads on them.