DASH buses before and after
The city of Phoenix
and its Public Transit Department recently relaunched their DASH downtown
circulator service.
The relaunch, included a new color scheme featuring decals
that depict everything from downtown dining to school life and sports activities,
as well as revised routes to hit dining spots throughout downtown, a recently
completed Arizona State University downtown campus and government business hubs. The service will also connect
with a soon-to-launch light rail system that passes through the metropolitan
area.
The reinvention was spurred by Phoenix Mayor Phil Gordon,
who sees the buses as an important part of a new, broader definition of
Downtown Phoenix.