April 16, 2009

Calif. agencies spread green message

The San Francisco Municipal Transportation Agency (SFMTA), which operates Muni, along with representatives from the Santa Clara Valley Transportation Authority (VTA), the San Mateo County Transit District (SamTrans) and the Alameda-Contra Costa Transit District (AC Transit) launched a regional campaign encouraging Bay Area residents to “Go Green” by taking transit. 

The campaign, “Healthier Planet, Healthier You,” features a Website, www.healthierplanethealthieryou.com, as well as print and broadcast advertisements. The two print ad themes offer a playful take on serious environmental and health issues. The first ad encourages Bay Area residents to adopt a “Low Car Diet” while the second highlights the ubiquity of cell phones and asks people to “Answer the Call” from Planet Earth to protect the environment. A television ad will feature a character named Terry Firma as an unhealthy Planet Earth seeking medical attention.

“This is truly a regional campaign with multiple agencies working together because we recognize that people regularly travel throughout the Bay Area,” said SFMTA’s Sr. Executive Director/CEO Nathaniel P. Ford. “We are pleased to work with our colleagues to remind everyone of the connection between transit and improved health for us and our planet.”

This partnership formed in fall 2008 to develop an effective way to spread the message that walking, bicycling and taking public transit are some of the easiest and most cost effective ways to reduce greenhouse gases, protect our environment and improve personal health. The campaign is timed to build on the heightened environmental awareness surrounding Earth Day, which is April 22.

deli.cio.us digg it stumble upon newsvine
[ Request More Info about this product / service / company ]


E-NEWSLETTER

Receive the latest Metro E-Newsletters in your inbox!

Join the Metro E-Newsletters and receive the latest news in your e-mail inbox once a week. SIGN UP NOW!

View the latest eNews
Express Tuesday | Express Thursday | University Transit

White Papers

Mass Transit Capital Planning An overview of the world-class best practices for assessing, prioritizing, and funding capital projects to optimize resources and align with the organization’s most critical immediate and long-term goals.

The Benefits of Door-to-Door Service in ADA Complementary Paratransit Many U.S. transit agencies continue to struggle with the quality of ADA service, the costs, and the difficulties encountered in contracting the service, which is the method of choice for a significant majority of agencies. One of the most basic policy decisions an agency must make involves whether to provide door-to-door, or only curb-to-curb service.

Mass transit mobile Wi-Fi & the public sector case study How Santa Clara Valley Transportation Authority successfully implemented Wi-Fi on its light rail and bus lines

More white papers


 
DIGITAL EDITION

The full contents of Metro Magazine on your computer! The digital edition is an exact replica of the print magazine with enhanced search, multimedia and hyperlink features. View the current issue