April 8, 2009

Greyhound debuts new logo, upgraded fleet

Greyhound Lines Inc., provider of intercity bus transportation, began unveiling its fleet of new buses designed to offer a more comfortable riding experience. The first of the 102 redesigned buses debuted on the company's New York to Montreal and New York to Toronto routes, with additional buses slated to begin appearing on the New York to Boston route by mid-April. Over time, Greyhound will replace the entire nationwide fleet.

"More than an updated paint job, our new buses offer a truly upgraded experience for customers and a new way to sit back and experience the open road," said Dave Leach, president and CEO, Greyhound Lines Inc.

The new 50-passenger Prevost X3-45 buses will feature a sleek exterior of strong blue and premium silver colors, highlighting a new Greyhound logo. Interior upgrades and amenities available onboard, include extra legroom, free Wi-Fi access, power outlets and three-point seat belts.

Greyhound worked with its advertising agency to develop the new design, inspired by the company's rich and recognizable design heritage from the early and mid-20th century, when the brand's signature colors and running dog were first introduced to underscore the adventure, luxury and efficiency of leisure bus travel. This "Golden Age of Bus Travel" era provided a launching point for updating the color palette and logo to modern tastes, as well as improving the onboard amenities as well.

"Our iconic running dog is one of the most-recognized brands in the world," noted Leach. "With these new innovations, we are poised to strengthen the Greyhound brand in the minds of current customers, as well as introduce the convenience of bus travel to a new generation of passengers."

The bus redesign is part of an ongoing effort by Greyhound to improve the travel experience and modernize its service offerings. In 2005, it began a three-year $60 million initiative to enhance its buses, terminals and services from coast-to-coast. Greyhound upgraded its 125 facilities with new signage, fresh paint, renovated restroom facilities, plasma screen televisions and other improvements.

Over the next five years, Greyhound will continue to invest in the new fleet with even more terminal upgrades and new driver uniforms, which will reflect the company's new brand identity. For more information about the new buses, visit www.greyhound.com.

 

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