August 17, 2009

Minn. transit agency unveils new marketing campaign


The ad makes it clear that while riders on the bus may be texting, the drivers are not texting and are instead concentrating on the job at hand, according to SouthWest Transit officials.


Minnesota-based SouthWest Transit, the award winning public transit agency serving Eden Prairie, Chanhassen and Chaska, unveiled a new marketing campaign  designed to showcase how a quality transit experience can increase personal "quality time" and benefit the public good.

The first ad is very simple, it reads, “u txt.  we drive.” and has the SouthWest Transit logo below the words with a brown background.  The ad makes it clear that while riders on the bus may be texting, the drivers are not texting and are instead concentrating on the job at hand. The safety message is clear - by taking the bus, texters can be more productive and others on the road will be safer, according to agency officials.

“Originally, this campaign was to be targeted to students who ride our buses to the U of M,” said SouthWest Transit’s CEO, Len Simich. “However, after reading the news articles about the texting while driving studies that came out this week, and learning that 53 percent of all texters are 35 or older, we decided to begin our campaign immediately and use it with all of our riders.” Simich went on to say “while some of our riders have voiced concerns about too much mobile phone use on the bus, those who text don’t bother the other passengers.”

SouthWest Transit will introduce other ads and promotional materials such as T-shirts, bumper stickers and postcards later in August as the entire marketing campaign is finalized and rolled out.

deli.cio.us digg it stumble upon newsvine
[ Request More Info about this product / service / company ]


E-NEWSLETTER

Receive the latest Metro E-Newsletters in your inbox!

Join the Metro E-Newsletters and receive the latest news in your e-mail inbox once a week. SIGN UP NOW!

View the latest eNews
Express Tuesday | Express Thursday | University Transit

White Papers

Mass Transit Capital Planning An overview of the world-class best practices for assessing, prioritizing, and funding capital projects to optimize resources and align with the organization’s most critical immediate and long-term goals.

The Benefits of Door-to-Door Service in ADA Complementary Paratransit Many U.S. transit agencies continue to struggle with the quality of ADA service, the costs, and the difficulties encountered in contracting the service, which is the method of choice for a significant majority of agencies. One of the most basic policy decisions an agency must make involves whether to provide door-to-door, or only curb-to-curb service.

Mass transit mobile Wi-Fi & the public sector case study How Santa Clara Valley Transportation Authority successfully implemented Wi-Fi on its light rail and bus lines

More white papers


STORE
METRO Magazine - July 2013

METRO Magazine
Here are the Highlight:
  • Consultant Roundtable
  • Consultant Achievements
  • High-Speed Rail Reaches a Crossroads
    And much more…
  •  
    DIGITAL EDITION

    The full contents of Metro Magazine on your computer! The digital edition is an exact replica of the print magazine with enhanced search, multimedia and hyperlink features. View the current issue