September 16, 2009

Seattle transit expands smart card system

One Regional Card for All (ORCA) will be expanding to more bus, train and ferry riders around the Seattle region.

 

The limited rollout period for ORCA is now complete, and the seven partner agencies are launching major promotional efforts and moving forward with steps to phase out other transit passes.

 

ORCA is a smart card-based electronic fare system for public transportation agencies serving King, Kitsap, Pierce and Snohomish counties. ORCA will replace approximately 300 various passes, tickets and transfers with a single card that works by simply tapping the ORCA card on a reader device.

 

ORCA was launched last April in a “limited rollout” phase to ensure the system could handle its complex transactions before greatly expanding its customer base. Over the past four months, more riders have been added to the system so that there are currently more than 100,000 ORCA cards in circulation being used on approximately eight percent of all daily transit rides in the region.

 

The ORCA rollout will continue for the remainder of the year as a print and radio advertising campaign encourages frequent and infrequent transit riders to get an ORCA card. Already, the seven agencies have used signage on their vehicles to get riders to convert to ORCA. Agency staff members have also ridden buses, trains and ferries to talk to riders about ORCA and how to use the cards.

 

deli.cio.us digg it stumble upon newsvine
[ Request More Info about this product / service / company ]


E-NEWSLETTER

Receive the latest Metro E-Newsletters in your inbox!

Join the Metro E-Newsletters and receive the latest news in your e-mail inbox once a week. SIGN UP NOW!

View the latest eNews
Express Tuesday | Express Thursday | University Transit

White Papers

Mass Transit Capital Planning An overview of the world-class best practices for assessing, prioritizing, and funding capital projects to optimize resources and align with the organization’s most critical immediate and long-term goals.

The Benefits of Door-to-Door Service in ADA Complementary Paratransit Many U.S. transit agencies continue to struggle with the quality of ADA service, the costs, and the difficulties encountered in contracting the service, which is the method of choice for a significant majority of agencies. One of the most basic policy decisions an agency must make involves whether to provide door-to-door, or only curb-to-curb service.

Mass transit mobile Wi-Fi & the public sector case study How Santa Clara Valley Transportation Authority successfully implemented Wi-Fi on its light rail and bus lines

More white papers


STORE
METRO Magazine - January 2013

METRO Magazine
Here are the Highlight:
  • As Business Grows Motorcoach Top 50 Expand Fleets, Training
  • Innovative Motorcoach Operators
  • Bus Management Supplement
    And much more…
  •  
    DIGITAL EDITION

    The full contents of Metro Magazine on your computer! The digital edition is an exact replica of the print magazine with enhanced search, multimedia and hyperlink features. View the current issue