October 14, 2009

NJ Transit redesigned Website improves functionality

New Jersey Transit (NJ Transit) launched the next generation of njtransit.com, revealing a complete makeover of the corporation’s Website. The redesigned site features a new, streamlined look and improved functionality that will make it easier than ever for customers to access information.

The new site also includes an expansion of the popular “DepartureVision” feature, which enables customers to view train departure screens on their computer or mobile device. The feature is now available at most NJ Transit rail stations.

“We continue to put the latest technology to work for our customers to improve the way we communicate with them,” said Sarles. “We paid extra attention to the most popular areas of the Website to make them work better for customers, whether by reducing the number of mouse clicks needed or providing vital information at a glance.”

With a cleaner layout and better organization, the revamped site provides customers with more direct information that requires fewer clicks to access. The Website introduces several new customer tools — from a Homepage Trip Planner to At-A-Glance Service Status — along with a more modern visual style. It also makes use of emerging technology to deliver new features, including real time train departures via DepartureVision and use of Google Maps to illustrate transit trips.

The pages most heavily used by customers — including the schedules and station information pages — feature design improvements that enable riders to view more information on a single page, reducing the need to click back and forth between pages. 

Beyond its new look, the njtransit.com homepage also boasts several features to make it easier for customers to get the information they need:

  • Homepage Trip Planner:  Now customers can enter their travel information right from the homepage to begin planning their trip.  In addition, the improved Trip Planner presents three itineraries instead of just one and integrates Google Maps to provide a graphic representation of the trip.  It has also been adjusted to provide better results with fewer “error” messages. 
  • At-A-Glance Service Status: Customers can view service status for all rail, light rail and bus lines from the home page with a color-coded chart that displays “On Time” status or provides a link to “View Alert.”
  • Breaking News Bar:  In the event of a service disruption, customers can access vital travel information directly from the top of the homepage.   
  • Graphic Marquee:  Current events and important service highlights will continue to be displayed prominently in the center of the homepage.

 

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