February 12, 2010

Phoenix Metro wraps first train

Phoenix-based Metro light rail announced that its advertising program administrator, CBS Outdoor, have earned their first sale with a train wrap by Grand Canyon University. The wrapped vehicle will makes its launch as early as this weekend and will be out in service for the next six months.

The Metro board of directors amended the agency advertising policy to permit sales of vehicle wraps, vehicle floor decals, station wraps and station display case advertising in July 2009.

As a result of the change, Metro finalized an agreement with CBS Outdoor to sell the advertising inventory in October.

 

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