March 17, 2010

Daimler boasts 13 percent global market share

With 32,482 complete buses and chassis in a difficult overall market environment, unit sales at Daimler Buses in 2009 fell by 20 percent from the record figure for 2008. Revenues decreased by 12 percent, a much less severe decline than that for sales.

The lower decline for revenues was mainly due to decreased demand for chassis in Latin America coupled with demand skewed toward complete buses in the U.S. and Europe, where business was also much more stable.

Daimler Buses bucked the market trend in the U.S., Canada and Asia by increasing sales in those markets and also gaining market share. All in all, Daimler Buses achieved a global market share of 13 percent in the exceptionally difficult year of 2009.

The sustained success of Daimler Buses is due to a long-term strategy that encompasses the four core objectives of Operational Excellence/Efficiency, Growth in Established Markets, Growth in New Markets and Technological Leadership, according to the company.

The Beyond Bus Plus (BBP) efficiency-boosting program introduced by Daimler Buses in 2008 is an important component of the unit's strategy. Cash flow improved significantly within the framework of BBP in 2009.

To generate additional growth in established markets, Daimler Buses is also increasing its investment in service and aftersales activities, in the successor generations of the existing product range, and in compliance with global environmental legislation and Euro 6.

The unit's European production network and flexible production system enable Daimler Buses to optimally exploit its capacities in established markets, which is why production capacity in the core markets of Brazil (and thus Latin America) and Turkey were increased in 2009 so that the unit would be able to fully exploit market growth and the rising demand for buses once the crisis is over.

 

deli.cio.us digg it stumble upon newsvine
[ Request More Info about this product / service / company ]


E-NEWSLETTER

Receive the latest Metro E-Newsletters in your inbox!

Join the Metro E-Newsletters and receive the latest news in your e-mail inbox once a week. SIGN UP NOW!

View the latest eNews
Express Tuesday | Express Thursday | University Transit

White Papers

Factors in Transit Bus Ramp Slope and Wheelchair-Seated Passenger Safety Nearly 3 million U.S. adults are wheelchair or scooter users1, and as the population ages this number is expected to rise. Many wheelchair users rely upon public transportation to access work, medical care, school and social activities.

Mass Transit Capital Planning An overview of the world-class best practices for assessing, prioritizing, and funding capital projects to optimize resources and align with the organization’s most critical immediate and long-term goals.

The Benefits of Door-to-Door Service in ADA Complementary Paratransit Many U.S. transit agencies continue to struggle with the quality of ADA service, the costs, and the difficulties encountered in contracting the service, which is the method of choice for a significant majority of agencies. One of the most basic policy decisions an agency must make involves whether to provide door-to-door, or only curb-to-curb service.

More white papers


 
DIGITAL EDITION

The full contents of Metro Magazine on your computer! The digital edition is an exact replica of the print magazine with enhanced search, multimedia and hyperlink features. View the current issue