Operation Lifesaver Inc., the national, non-profit rail safety education group, unveiled its redesigned Website to reach new audiences and further its mission of preventing tragic deaths and injuries around train tracks.
The dynamic site design uses videos, photographs and stories of real families to ensure that visitors come away with a safety message.
Major funding for the redesign comes from a Federal Railroad Administration grant. The site was designed by NewCity of Blacksburg, Va.
"The design incorporates our vision for a website that makes an immediate impression on first-time visitors while improving navigation for our existing audiences," said Operation Lifesaver President Helen Sramek. "The NewCity team succeeded in transforming the look of Operation Lifesaver's website while incorporating the latest video and social media tools."
New features on the Website include rotating scenarios on the home page illustrating the statistic that about every three hours in the U.S., a vehicle or person is hit by a train; a new "impact" section with real stories from people whose lives have forever been changed by vehicle- or pedestrian-train incidents; and simplified navigation through six main categories, and "quick links" to popular pages from the home page.