November 2, 2010

Titan, DART renew advertising contract

Titan renewed its exclusive contract to sell advertising on the Dallas Area Rapid Transit (DART) system for an additional five years.

As part of the new deal, DART and Titan will be introducing new media formats, including "Station Dominations," "Bus Headliners" and "Michelangelos" — media featured on the ceilings of buses — to the system.

DART services 13 cities including Addison, Carrollton, Cockrell Hill, Dallas, Farmers Branch, Garland, Glenn Heights, Highland Park, Irving, Richardson, Rowlett, Plano and University Park with 12,322 bus stops, 48 miles of light rail and 34 miles of commuter transit rail.

 

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