August 24, 2011

Charleston, S.C. adds iPad-powered mobile kiosk


Charleston Mayor Joe Riley (left) is given a kiosk demonstration by City Slicker's Tommy Dew.


S.C.-based Charleston Area Regional Transportation Authority (CARTA) and Slicker Interactive launched the first iPad-powered mobile kiosk, which gives CARTA riders a whole new perspective of Charleston.

The kiosks — installed on all twelve trolleys servicing the CARTA DASH routes — allow bus riders to interact with and search Slicker's popular City Slicker app, which provides users with a wealth of information about cultural sites and businesses. In addition to the interactive kiosk, the iPad powers a flat-screen monitor, which displays videos and images of establishments the bus is approaching.

City Slicker's Bus Tracker feature provides CARTA customers a way to check on the location of their bus while they wait. Until Slicker harnessed the potential of the iPad, this handy feature had been cost prohibitive because it required the installation of expensive, specialized hardware while Slicker's kiosks cost considerably less.

Slicker Interactive partnered with Direct Media to enable CARTA to have these kiosks installed on the DASH Trolleys in downtown Charleston. Slicker hopes to use this successful model with CARTA to continue to offer this enhancement for other transit systems across the country.

 

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