September 26, 2011

U. of Wyoming rebrands transit system

The University of Wyoming (UW) Division of Auxiliary Services renamed Transit and Parking Service's transit system to "Roundup" as part of a rebranding initiative that coincides with the arrival of six new university-owned buses.

The six new buses, which feature a low-floor design to improve loading times and aid entry and a "clean diesel" design that eliminates most nitrogen oxide emissions, were purchased through a $1.55 million Federal Transit Administration stimulus grant distributed through the Wyoming Department of Transportation. They replace older buses that UW rented to shuttle students, faculty, and staff around campus and the community.

"The employees of Transit and Parking Services do an excellent job for UW through the safe transport of students, faculty and staff to and from campus, and we believed it was important for these buses to positively represent the work these employees do and their importance to the UW community," says Carolyn Smith, director of Auxiliary Services.

The six new buses will include custom brown and gold graphics to distinguish them in the community. Vinyl graphics will also be applied to all "Roundup" bus shelters.

Initial focus group research, conducted by UW Institutional Marketing, revealed opportunities to enhance the visual image of the university transit system.

The UW transit system, which has been in operation since 2002, has a fleet of 19 buses and transports approximately 620,000 riders annually.

The new buses will be unveiled during a formal ceremony in October.

deli.cio.us digg it stumble upon newsvine
[ Request More Info about this product / service / company ]


E-NEWSLETTER

Receive the latest Metro E-Newsletters in your inbox!

Join the Metro E-Newsletters and receive the latest news in your e-mail inbox once a week. SIGN UP NOW!

View the latest eNews
Express Tuesday | Express Thursday | University Transit

White Papers

Mass Transit Capital Planning An overview of the world-class best practices for assessing, prioritizing, and funding capital projects to optimize resources and align with the organization’s most critical immediate and long-term goals.

The Benefits of Door-to-Door Service in ADA Complementary Paratransit Many U.S. transit agencies continue to struggle with the quality of ADA service, the costs, and the difficulties encountered in contracting the service, which is the method of choice for a significant majority of agencies. One of the most basic policy decisions an agency must make involves whether to provide door-to-door, or only curb-to-curb service.

Mass transit mobile Wi-Fi & the public sector case study How Santa Clara Valley Transportation Authority successfully implemented Wi-Fi on its light rail and bus lines

More white papers


 
DIGITAL EDITION

The full contents of Metro Magazine on your computer! The digital edition is an exact replica of the print magazine with enhanced search, multimedia and hyperlink features. View the current issue