October 5, 2011

CHK to develop New Orleans pedestrian wayfinding map

CHK America was awarded a two-phased customer information design project for the Regional Transit Authority (RTA) in New Orleans.

Phase One of the project kicks off with an originally-designed diagram of the city’s famous streetcar network incorporated into a newly created downtown “pedestrian wayfinding map.” This wayfinding tool will include unique design elements from the popular “Legible London” maps created by CHK’s UK counterpart Cook, Hammond and Kell.Those elements include 3-D landmarks, “you are here” demarcations and transit information.

Paired with the wayfinding map will be 28 customer information panels placed along major transit corridor transfer points. Both the map and the corridor panels will be available at the Expo. RTA’s new pedestrian wayfinding map will be a valuable tool for all EXPO attendees as they traverse the downtown area.

“We’re excited that our public transportation colleagues will be using our customer wayfinding information during their stay in New Orleans,” Rick Wood, CHK America CEO, said. “The RTA recognizes that a combination of pedestrian wayfinding maps and best practice transit stop information, helps customers to comfortably get around downtown cores and ultimately encourages increased use of public transportation.”

Upon completion of Phrase One, the project’s second phase calls for another pedestrian wayfinding map focused on guiding visitors and residents alike around the city’s famous Cemeteries and City Park Museum.

Established in 1999, CHK America is a best practice provider of customer information solutions for the U.S. public transportation industry.

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