METRO Magazine Logo
MenuMENU
SearchSEARCH

Bay Area 'Clipper' card hits 1M Cubic smart cards

Participating operators include BART, San Francisco Muni, AC Transit, CalTrain, SamTrans, Santa Clara VTA and the Golden Gate Bus and Ferry system.

January 19, 2012
1 min to read


The Bay Area-based Metropolitan Transit Commission (MTC) surpassed one million active "Clipper" cards in circulation just 18 months after rebranding the card from TransLink to Clipper, making the contactless smart card fare collection system one of the fastest growing in the U.S. transit industry. Cubic Transportation Systems, a subsidiary of San Diego-based Cubic Corp., delivered and operates the Clipper system.

Clipper is a regional fare collection system that utilizes the Clipper smart card for customers to add value to and pay their fares with one card on any of the regional services now linked via the Clipper system. Participating operators include the Bay Area Rapid Transit District, San Francisco Muni, AC Transit, CalTrain, SamTrans, Santa Clara Valley Transportation Authority and the Golden Gate Bus and Ferry system.

Ad Loading...

MTC credited the increasing number of participating transit operators as well as their collective customer education efforts for driving the growth, up 142% from the prior year.

In 2009, Cubic took over the contract for the original TransLink regional fare collection system, and in less than a year, helped MTC launch the new Clipper system. Cubic operates the customer call center, Clipper Card fulfillment and distribution, technical help desk, the retail merchant network, and the transit benefits system for employer/employee management of transit subsidies.

More Bus

Busby Alex RomanSeptember 11, 2026

New York MTA Plans Largest Bus Fleet Upgrade in More Than a Decade

The agency is seeking manufacturers for 650 new CNG buses to replace aging vehicles, improve reliability, and advance its broader fleet modernization strategy.

Read More →
How BAE Systems Electrifies Transit Fleets
Zero Emissionsby Alex RomanSeptember 10, 2026

Building a Flexible Path to Transit Electrification

John Hroncich discusses BAE Systems’ modular and scalable approach, lessons learned from decades of real-world operations, and how agencies can identify electrification strategies that fit their fleets.

Read More →
Bus Tech Talk: Transit Tech Training...What's Changed?
Busby Alex RomanSeptember 4, 2026

Bus Tech Talk: Keeping Transit Technicians Ahead of the Technology Curve

LA Metro’s Obed Mejia discusses technician training, evolving maintenance technology, fleet replacement, and strategies for getting the most out of today’s transit fleets.

Read More →
Ad Loading...
RIPTA, APTA, and federal officials at the launch of the agency's new Frontrunner vehicles
Technologyby Alex RomanSeptember 4, 2026

Biz Briefs: RIPTA Unveils New Frontrunners, Clevland RTA Adds New Siemens, and More

In METRO's latest installment, we take a look at recent news from Siemens, Prevost, Dodge, and more partnerships making headlines across the transportation sector.

Read More →
Holly Arnold
Managementby Alex RomanSeptember 2, 2026

People Movement: Holly Arnold Joins Transdev and More

In this edition, we also cover recent appointments and announcements at Pace, CamTran, MCI, and more, showcasing the individuals helping to shape the future of transportation.

Read More →
A man in a blue suit stands at a clear podium.
Busby Elora HaynesAugust 26, 2026

The High Cost of Transit Buses: Industry Leaders Look to Procurement Reform

Transit leaders and policymakers examine how standardized bus designs, streamlined procurement, and predictable funding could help agencies stretch budgets and deliver better service.

Read More →
Ad Loading...
Ray Melleady and industry leaders on Capitol Hill
Managementby Alex RomanAugust 24, 2026

The Business Voice Behind Public Transportation

As chair of APTA’s Business Members Board of Governors, Ray Melleady explains how more than 850 business members are partnering with transit agencies to advance funding, innovation, and industry-wide collaboration.

Read More →
METROspectives: The Overlooked Issues Holding Bus Operators Back
Managementby Alex RomanAugust 21, 2026

From Surviving to Thriving: Building Stronger Transportation Organizations

Bus Business Consultants founder Brian Dickson shares lessons on leadership, organizational health, and creating options for long-term success in a changing transportation industry.

Read More →
Finding the Right Balance: Optimizing Transit Maintenance
ManagementAugust 14, 2026

Finding the ‘Happy Medium’: Optimizing Maintenance Without Sacrificing Reliability

The key to maintenance optimization isn’t doing less work—it’s doing the right work at the right time on the right assets.

Read More →
Ad Loading...
AI Powers Bus Lane Enforcement
Technologyby Alex RomanAugust 12, 2026

LA Metro, City of West Hollywood, and Partners Advance Smarter Bus Lane Enforcement

The award-winning partnership combines AI-powered detection with human oversight to improve bus reliability, accessibility, and enforcement efficiency.

Read More →