Titan renewed its exclusive contract to sell the advertising on the Los Angeles Department of Transportation's fleet of buses following an initial five-year partnership.
The new five-year contract follows an initial five-year term where Titan was the first to develop advertising in both traditional and innovative forms on the fleet of more than 350 transit vehicles, which operate over 800,000 revenue hours and service approximately 31 million passengers per year.
The contract was awarded unanimously by the Los Angeles City Council last week and begins Feb. 1, giving Titan renewed rights to install various types of exterior and interior ads, including king size posters, queen size posters, taillight displays, full wraps and interior car cards.
This renewal maintains the company's transit advertising presence in Los Angeles and Orange Counties, combined with Titan's other transit authority partnerships in the area.