The Motorcoach Marketing Council joins Smart Move, a joint long-term industry campaign promoting a greater use of collective passenger transportation by bus and coach worldwide.
The Smart Move campaign is endorsed by 86 committed partners around the world, and will now include the U.S.-based Motorcoach Marketing Council; thousands of bus/coach operators; several international industry organizations such as the American Bus Association, Global Passenger Network, and United Motorcoach Association; vehicle manufacturers; media partners; and individual supporters, all advocating the objectives of and sharing the values of the campaign.
“It is a natural fit for the Council to join Smart Move and contribute to this global industry effort,” stated the Council’s Chairman, Brian Annett of Annett Bus Lines, based in Sebring, Fla. “We share the same long-term goals to improve public perception of the motorcoach, and fill more seats,” said Annett. By working together, the Smart Move partners aim to educate policymakers and travelers across the globe about the fiscally attractive, convenient and eco-friendly advantages only a bus/coach provides.
"We're very excited about taking our campaign globally,” said Victor Parra, president and CEO of United Motorcoach Association, and Director of the Motorcoach Marketing Council, when announcing its new partnership with Smart Move at the United Motorcoach Association Expo in Long Beach, Calif. “Now, millions of travelers around the world will see the same campaign messages advocating the many advantages of motorcoach travel,” Parra added.
By way of the new partnership, the Motorcoach Marketing Council will disseminate and share Smart Move campaign and marketing materials, fact sheets, videos and best practices with its motorcoach operators and campaign supporters to strengthen the Smart Move outreach to politicians, media, and the general public.