METRO Magazine Logo
MenuMENU
SearchSEARCH

Survey: Riders prefer cashless fare payment

Nearly two-thirds of U.S. commuters who use cash for mass transit (65%) worry about not having enough cash on hand to pay for their trip, while more than one-third (36%) have actually been unable to take mass transit because they did not have enough cash on hand.

March 21, 2012
3 min to read


Many of the top frustrations cited by U.S. commuters have to do with how they pay fares, with a majority saying they recognize the benefits contactless payments can provide to improve the commuting experience, according to a new survey released by MasterCard Worldwide.

The online survey, conducted by Harris Interactive on behalf of MasterCard between November 21 and December 6, 2011 among 1,607 adults across seven major U.S. cities, evaluated common pain points transit riders have experienced when relying on cash to pay for their trip:

Ad Loading...
  • Nearly two-thirds of U.S. commuters who use cash for mass transit (65%) worry about not having enough cash on hand to pay for their trip, while more than one-third (36%) have actually been unable to take mass transit because they did not have enough cash on hand.

  • More than two in five U.S. commuters (44%) have missed a bus, train or subway while waiting in line to buy or add money onto a fare card.

  • Two in five riders who use cash for mass transit (42%) say worrying about needing correct change is one of their top frustrations when paying for their commute.

When presented with the option to use a contactless payment option instead of cash on their daily commute, riders were clear in their desire for a better way to pay. Of those who take multiple modes of mass transit each day, three-quarters (75%) wish there was one payment card that could be used to access all mass transit systems near or within their local city. Two-thirds of riders (66%) say they would be likely to use a Tap & Go form of payment to pay for mass transit if it were an option to them. Nearly half of all commuters (47%) say they would use their mobile phone to pay for mass transit.

The MasterCard survey also found that reducing transit travel time is high on U.S. commuters' wish lists. Riders estimate they spend an average of 2.7 hours per work week (32 minutes per day) accessing the mass transit system. Yet, when asked about the benefits of using a Tap & Go form of payment, riders estimated they could shave nearly an hour a week (an average 11 minutes per day) from their commute.

Ad Loading...

According to the survey, there are a number of payment frustrations that contribute to current, lengthy transit travel times:

  • Nearly one third of commuters (31%) say they feel they spend too much time waiting in line to buy or add money to their fare card.

  • Forty-three percent feel the ticketing machines are often slow, out of order or difficult to use.

  • More than a quarter of riders (26%) are frustrated by the process they must go through to replace a misplaced fare card.

  • One-fifth of commuters (21%) have been frustrated by not knowing where or how to pay in unfamiliar mass transit systems.

 

More Rail

A man sits in a passenger rail seat and looks at his phone.
Railby Elora HaynesJune 8, 2026

The Invisible Infrastructure of Passenger Flow

What a seat reservation system on Austria’s Railjet trains reveals about the future of rider experience, and why U.S. agencies should pay attention.

Read More →
Aerial view of Caltrain's electric service.
Railby StaffJune 5, 2026

Caltrain Board Approves FY27 Budget, Endorses Efficiency Measures

The move ensures Caltrain service will continue operating as usual in the near term, but long-term financial challenges remain for the rail agency absent a new revenue source.

Read More →
Alstom purchasing site for Acela network manufacturing
Railby StaffJune 4, 2026

Alstom Acquires Delaware Site to Support Amtrak NextGen Acela Fleet

The company is investing more than $55 million to acquire and improve the property and will employ approximately 100 people at this site once it is operational.

Read More →
Ad Loading...
World Cup Crowds Will Test Transit Systems
ManagementJune 3, 2026

When Routine Fails: How Public Transit Must Adapt for the World Cup

The 2026 FIFA World Cup will test transit agencies’ ability to manage unpredictable travel patterns, making real-time data and operational flexibility critical to moving millions of visitors efficiently.

Read More →
A rendering of a California High-Speed Rail vehicle
Railby StaffJune 2, 2026

California Selects Team for Nation’s First True High-Speed Rail Track and Systems Contract

The board action follows completion of track installation at the 150-acre southern railhead in Kern County, which will serve as the staging and distribution hub for high-speed track and systems installation.

Read More →
Sound Transit Sounder train
Railby StaffJune 2, 2026

Seattle's Sound Transit Launches New Sounder Railcars into Service

Alstom manufactured all the cars under a $46.5 million contract and came into service in anticipation of summer crowds for soccer and baseball.

Read More →
Ad Loading...
Railby StaffJune 2, 2026

Alstom Partners With Universities to Build Rail Talent Pipeline

The partnerships include a new engineering scholarship fund at Alfred State College in Western New York and collaborations with transportation centers at the University of Pennsylvania and New York University.

Read More →
Managementby StaffJune 1, 2026

Chicago's NITA Act Moves Into Next Phase as Service Improvements Begin

Rider-focused improvements will begin rolling out across the system immediately as CTA, Metra, and Pace increase service this summer in the six-county region.

Read More →
Managementby StaffMay 29, 2026

Seattle’s Sound Transit Adopts Updated ST3 System Plan

The updated system plan incorporates cost savings across the agency, including new revenue sources and financial policies, to set the agency on a sustainable path for the future.

Read More →
Ad Loading...
An EMBARK bus going down the street.
Managementby Alex RomanMay 28, 2026

Inside Look: EMBARK Expands Fare-Free Transit Program Through New Public-Private Partnership

The OKC transit agency says sponsorship helps subsidize the Third Friday Free initiative while reducing barriers for first-time riders and boosting ridership across buses, streetcars, and river cruises.

Read More →