March 29, 2012

RTA New Orleans launches public safety campaign

The Regional Transit Authority (RTA) in New Orleans recently launched a new public safety campaign specifically targeted to pedestrians, drivers, joggers, cyclists and all who encounter the streetcars on a regular basis.

The overall goal of the campaign titled, "Tracks Can Kill: Live Outside the Lines," is to educate the public about the safest ways to coexist with streetcars in an effort to eliminate all preventable accidents, according to an RTA statement.

Through the use of television PSAs, advertisements on RTA vehicles, brochures, flyers and social media, the safety campaign grabs the viewer's attention with creative and direct messaging encouraging citizens to "think again" so that they avoid dangers while near a streetcar line.

Because pedestrians and drivers are often unaware of the potential dangers of a rail line, streetcar operators have few options when a pedestrian or driver comes into the immediate path of a moving streetcar, resulting in an unnecessary incident. This safety campaign brings greater awareness to the hazards associated with jogging and cycling on the tracks and encourages motorists to treat the median, or neutral ground as an additional lane of traffic, according to the RTA.

Safety is the number one priority of Veolia Transportation and the RTA. The goal of the campaign is to inform the citizens of the important role they can play in protecting themselves and the historic streetcars. The RTA's priority is to decrease streetcar accidents and save lives.

In an effort to meet this goal, the RTA's safety campaign also encourages citizens to always look both ways before crossing the track; look left before making left hand turns when driving along the rail lines; never walk, run, sit or play on the tracks; keep children close while near tracks, and use good judgment and remain alert when near rail lines.




deli.cio.us digg it stumble upon newsvine
[ Request More Info about this product / service / company ]


E-NEWSLETTER

Receive the latest Metro E-Newsletters in your inbox!

Join the Metro E-Newsletters and receive the latest news in your e-mail inbox once a week. SIGN UP NOW!

View the latest eNews
Express Tuesday | Express Thursday | University Transit

White Papers

Mass Transit Capital Planning An overview of the world-class best practices for assessing, prioritizing, and funding capital projects to optimize resources and align with the organization’s most critical immediate and long-term goals.

The Benefits of Door-to-Door Service in ADA Complementary Paratransit Many U.S. transit agencies continue to struggle with the quality of ADA service, the costs, and the difficulties encountered in contracting the service, which is the method of choice for a significant majority of agencies. One of the most basic policy decisions an agency must make involves whether to provide door-to-door, or only curb-to-curb service.

Mass transit mobile Wi-Fi & the public sector case study How Santa Clara Valley Transportation Authority successfully implemented Wi-Fi on its light rail and bus lines

More white papers


STORE
METRO Magazine - January 2014

METRO Magazine
Here are the Highlight:
  • Top 50 Motorcoach Operators
  • Innovative Motorcoach Operators
  • Rail Crossing Safety in Effect
    And much more…
  •  
    DIGITAL EDITION

    The full contents of Metro Magazine on your computer! The digital edition is an exact replica of the print magazine with enhanced search, multimedia and hyperlink features. View the current issue