April 19, 2012

Chicago’s RTA upgrades trip planner

Chicago-based Regional Transportation Authority (RTA) launched goroo version 2.0, newly designed to enhance the user experience in online trip planning using transit information in Northeastern Illinois.  

The newer version incorporated the recommendations from RTA user testing, in addition to suggestions sent by goroo users.  

New features include:

•    Enhanced site navigation - to provide clearer access points to other goroo functionalities such as next train/bus, schedules and travel alerts.

•   an improved home page - to better communicate the site’s multi-modal capabilities by providing transportation mode selections.

•    improved itineraries - to simplify the trip directions, increase the prominence of the itinerary map, and help users understand and distinguish between their options at-a-glance.

•    increased cross linking - link users with location-based deals and savings.

The updated multi-modal trip planner will also be mobile-device friendly with a specific goroo application to come in the future.

Last year, goroo provided more than 13 million schedules and itineraries to commuters traveling within the region.

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