Chicago Transit issues RFP for naming rights
In addition, the collaboration will also put a sponsor’s name and logo on system maps, exclusive advertising within the station and other collateral materials such as downtown sight-seeing guides produced by the CTA.
The Chicago Transit Authority (CTA) in partnership with IMG Worldwide issued Requests for Proposals (RFP) seeking naming rights and sponsorships for 11 “L” stations.
In addition to naming rights, the collaboration will also put a sponsor’s name and logo on CTA system maps, exclusive advertising within the station and other collateral materials such as downtown sight-seeing guides produced by the CTA. At stations, signage will show the corporate name first, followed by the existing station name.
The CTA will choose partners not only based on their financial offer, but also on the company’s reputation, how well the company matches the specific station image and the company’s financial stability. Responses to requests for proposals are due in September.
CTA and IMG conducted market research which indicated that Chicagoans and CTA customers were open to and supportive of the idea of station sponsorship. Additional opportunities for sponsorship were offered in March 2012 for the Holiday Train, Penny Rides, First-Day Free-Rides for CPS students, as well as CTA Bus and Train Tracker.
More Rail
The Invisible Infrastructure of Passenger Flow
What a seat reservation system on Austria’s Railjet trains reveals about the future of rider experience, and why U.S. agencies should pay attention.
Read More →
Caltrain Board Approves FY27 Budget, Endorses Efficiency Measures
The move ensures Caltrain service will continue operating as usual in the near term, but long-term financial challenges remain for the rail agency absent a new revenue source.
Read More →
Alstom Acquires Delaware Site to Support Amtrak NextGen Acela Fleet
The company is investing more than $55 million to acquire and improve the property and will employ approximately 100 people at this site once it is operational.
Read More →
When Routine Fails: How Public Transit Must Adapt for the World Cup
The 2026 FIFA World Cup will test transit agencies’ ability to manage unpredictable travel patterns, making real-time data and operational flexibility critical to moving millions of visitors efficiently.
Read More →
California Selects Team for Nation’s First True High-Speed Rail Track and Systems Contract
The board action follows completion of track installation at the 150-acre southern railhead in Kern County, which will serve as the staging and distribution hub for high-speed track and systems installation.
Read More →
Seattle's Sound Transit Launches New Sounder Railcars into Service
Alstom manufactured all the cars under a $46.5 million contract and came into service in anticipation of summer crowds for soccer and baseball.
Read More →
Alstom Partners With Universities to Build Rail Talent Pipeline
The partnerships include a new engineering scholarship fund at Alfred State College in Western New York and collaborations with transportation centers at the University of Pennsylvania and New York University.
Read More →
Chicago's NITA Act Moves Into Next Phase as Service Improvements Begin
Rider-focused improvements will begin rolling out across the system immediately as CTA, Metra, and Pace increase service this summer in the six-county region.
Read More →
Seattle’s Sound Transit Adopts Updated ST3 System Plan
The updated system plan incorporates cost savings across the agency, including new revenue sources and financial policies, to set the agency on a sustainable path for the future.
Read More →
Inside Look: EMBARK Expands Fare-Free Transit Program Through New Public-Private Partnership
The OKC transit agency says sponsorship helps subsidize the Third Friday Free initiative while reducing barriers for first-time riders and boosting ridership across buses, streetcars, and river cruises.
Read More →