Prevost is the star of a television and print ad campaign developed by the Canadian Association of Petroleum Producers.
The association, which represents member companies that produce over 90% of Canada’s natural gas and crude oil, including Canada’s Oil Sands Producers, created the campaign to showcase the positive economic impact their industry has on the nation, including the transportation industry.
The ads illustrate how Prevost has been an integral part of that impact, by supplying coaches to the Oil Sands in Northern Alberta, in turn promoting motorcoach travel throughout the country.
The use of Prevost motorcoaches in Alberta allows Canada’s Oil Sands Producers to utilize the most environmentally friendly method for transporting their employees.
The television ad campaign continues across Canada over a six week period, with more than 1,600 placements during that period, including during the recent Stanley Cup games.
The television ad can be viewed here.