August 10, 2012

Calif.’s Omnitrans launches rebranding

San Bernardino, Calif.-based Omnitrans will unveil its new logo, slogan and fleet graphics to the public on August 15.

The new logo and color scheme replace the current design developed in 1985 and will be just the third logo and branding used by the transit agency in its 36-year history.

The agency’s New Flyer Xcelsior 2012 40-foot transit buses will feature bold new graphics. Twenty of the new buses are going into service this summer and fall to replace retiring models. The remaining 144 buses in the Omnitrans fleet will get a simplified color refresh, illustrated by a travel training bus debuting at the event. The travel training bus, equipped with video displays and a public address system, will begin hitting the road for live how-to-ride demonstrations this fall.

New buses feature three-bike racks, an upgrade from the two-bike capacity racks on the existing fleet. “Our customers have asked for three-bike racks to keep up with demand,” said CEO/GM Milo Victoria. Omnitrans transports over 300,000 bikes each year.

The agency will give away a new bike to the winner of a “Rack and Roll” contest, designed to show off the new bike racks. Contestants, selected from those present, will be timed loading a bike on to the rack. A VIP competition will feature local elected officials loading bicycles.

Omnitrans also will unveil its updated agency mascot, Buster, and a retooled agency website. Refreshments and new logo items are provided for all attendees.

deli.cio.us digg it stumble upon newsvine
[ Request More Info about this product / service / company ]


E-NEWSLETTER

Receive the latest Metro E-Newsletters in your inbox!

Join the Metro E-Newsletters and receive the latest news in your e-mail inbox once a week. SIGN UP NOW!

View the latest eNews
Express Tuesday | Express Thursday | University Transit

White Papers

Mass Transit Capital Planning An overview of the world-class best practices for assessing, prioritizing, and funding capital projects to optimize resources and align with the organization’s most critical immediate and long-term goals.

The Benefits of Door-to-Door Service in ADA Complementary Paratransit Many U.S. transit agencies continue to struggle with the quality of ADA service, the costs, and the difficulties encountered in contracting the service, which is the method of choice for a significant majority of agencies. One of the most basic policy decisions an agency must make involves whether to provide door-to-door, or only curb-to-curb service.

Mass transit mobile Wi-Fi & the public sector case study How Santa Clara Valley Transportation Authority successfully implemented Wi-Fi on its light rail and bus lines

More white papers


STORE
METRO Magazine - August 2013

METRO Magazine
Here are the Highlight:
  • Paratransit Survey: Operators Grapple with Funding Retention
  • Temsa Vehicles Bring Smoother, Quieter Riders to U.S. Market
  • Ridership Growth Spurs Twin City’s Transit to Expand Services
    And much more…
  •  
    DIGITAL EDITION

    The full contents of Metro Magazine on your computer! The digital edition is an exact replica of the print magazine with enhanced search, multimedia and hyperlink features. View the current issue