January 22, 2013

MBTA mobile ticketing sales reach $1M

The Massachusetts Bay Transportation Authority’s (MBTA) mobile ticketing platform for riders reached $1 million in sales since its introduction system-wide on November 28, 2012.

In just less than three months, over 100,000 tickets have been purchased by more than 35,000 unique users using the ‘mTicket’ smartphone app. This means that customers are able to purchase passes for both the commuter rail and ferry service right from their phones — anytime, anywhere. They also are able to use their passes from their phones, eliminating a significant amount of waste from paper ticketing.

“The development and implementation of mobile ticketing for our commuter rail customers represents not only an improvement in service and convenience, but also in the way we are collecting revenue,” said Dr. Beverly Scott, GM of the MBTA. “We are still early in the effort but we feel we are saving thousands by not installing expensive vending machines, saving on ticket production and eliminating cash transactions — all while making riders commutes easier.”

In January alone, the number of unique visitors on an average weekday is 4,100 — up over 1,000 from usage in December. Almost 50,000 unique transactions have taken place and that number is only expected to grow as adoption increases and customers utilize the convenience of the ‘mTicket’ for their daily commutes or weekend excursions.

deli.cio.us digg it stumble upon newsvine
[ Request More Info about this product / service / company ]


E-NEWSLETTER

Receive the latest Metro E-Newsletters in your inbox!

Join the Metro E-Newsletters and receive the latest news in your e-mail inbox once a week. SIGN UP NOW!

View the latest eNews
Express Tuesday | Express Thursday | University Transit

White Papers

Mass Transit Capital Planning An overview of the world-class best practices for assessing, prioritizing, and funding capital projects to optimize resources and align with the organization’s most critical immediate and long-term goals.

The Benefits of Door-to-Door Service in ADA Complementary Paratransit Many U.S. transit agencies continue to struggle with the quality of ADA service, the costs, and the difficulties encountered in contracting the service, which is the method of choice for a significant majority of agencies. One of the most basic policy decisions an agency must make involves whether to provide door-to-door, or only curb-to-curb service.

Mass transit mobile Wi-Fi & the public sector case study How Santa Clara Valley Transportation Authority successfully implemented Wi-Fi on its light rail and bus lines

More white papers


STORE
METRO Magazine - August 2013

METRO Magazine
Here are the Highlight:
  • Paratransit Survey: Operators Grapple with Funding Retention
  • Temsa Vehicles Bring Smoother, Quieter Riders to U.S. Market
  • Ridership Growth Spurs Twin City’s Transit to Expand Services
    And much more…
  •  
    DIGITAL EDITION

    The full contents of Metro Magazine on your computer! The digital edition is an exact replica of the print magazine with enhanced search, multimedia and hyperlink features. View the current issue