January 17, 2013

Palm Tran unveils pink bus

Fla.-based Palm Tran, working with the South Florida Affiliate of Susan G. Komen for the Cure and Lamar Advertising, unveiled a pink breast cancer awareness bus at the Governmental Center in West Palm Beach.

This pink bus will be used on Route 1, which travels via US1 from the Palm Beach Gardens Mall to Camino Real in Boca Raton during the month of January in support of the fight against breast cancer. Route 1 is Palm Tran's busiest route, providing over 9,200 average trips on a weekday.

In addition to the service on Palm Tran, the bus will also be staged at the Komen South Florida Race for the Cure in downtown West Palm Beach later this month.

For this partnership, Palm Tran provided the bus, while the cost of the bus wrap was funded by the Komen South Florida Affiliate and Lamar Advertising.

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