February 27, 2013

Amtrak campaign promotes Acela business amenities

Amtrak is launching a new advertising campaign for Acela Express service, its popular premium business product operating between Boston, New York and Washington, D.C.

The new “Take Off” campaign promotes the freedom and efficiency business travelers enjoy on Acela trains with captivating headlines like “Please Continue to Use All Electronic Devices,” “Seatbacks May Remain Reclined for As Long as You Like” and “Today’s Trip is Full of Leg Room.”

“The new campaign reflects the enhanced amenities and services that Acela provides for its business travelers,” said Matt Hardison, Amtrak chief marketing and sales officer. “Whether you are working or relaxing, Acela offers the convenience and comfort that business travelers deserve and expect.”

The fully integrated campaign includes digital, print, out of home and TV elements.

Ads featuring customers enjoying the upscale perks offered on Acela service, including conference tables, comfortable seating, a wide variety of food and beverage options and Wi-Fi are featured in the new campaign. Being productive and hassle-free en route to a destination is vividly captured in the crisp, quick-cut imagery featured in the new spots.

Draftfcb New York was selected as the new national advertising agency of record in October and worked in conjunction with Amtrak to develop the campaign.

 VIDEO: View the "Take Off" commercial, here.

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