METRO Magazine Logo
MenuMENU
SearchSEARCH

L.A. Metro launches bike safety campaign

It is becoming increasingly important for motorists and cyclists to safely co-exist on the region's roadways. In L.A. County, 19% of all trips are made by walking and biking, but bicyclists and pedestrians make up 395 of roadway fatalities.

March 19, 2013
2 min to read


The Los Angeles County Metropolitan Transportation Authority (Metro) is launching a new campaign to increase bicycle safety.

The campaign will include messages on the back of 75 Metro buses, 135 billboards and spots on 21 local radio stations throughout the region. The campaign, called "Every Lane is a Bike Lane ... Bicyclists may need a full lane; Please share the road," will run between March and May, leading up to Bike Week L.A. May 13 to 17

Ad Loading...

With bicycling increasing in popularity as a viable transportation mode, more biking events like CicLAvia and more new bikeways being installed on a regular basis, Metro's extensive campaign will help raise motorist awareness that cyclists have equal rights and responsibilities to the road per the California Vehicle Code.

"The breakneck pace of bikeway construction demonstrates that Los Angeles is riding fast on its way to becoming a truly bike-friendly city," said L.A. City Mayor Antonio Villariagosa. "As more cyclists take to our streets we need to ensure that safety and awareness are of utmost importance as our riders share the road."

It is becoming increasingly important for motorists and cyclists to safely co-exist on the region's roadways. In L.A. County, 19% of all trips are made by walking and biking, but bicyclists and pedestrians make up 395 of roadway fatalities.

In the Southern California region, nearly 4% of all traffic-related fatalities involved cyclists, and 4.3% of all traffic-related injuries involved cyclists.

As part of its overall bicycle safety campaign, Metro also plans to begin traffic skills courses for bicyclists to help ensure cyclists know their responsibilities for riding safely on local streets. Additionally, Metro is planning to sponsor 20 bike rides to further promote safe cycling in Los Angeles County.

Ad Loading...

This bicycle safety campaign is made possible by Metro's Bicycle Program, which has worked closely with the bicycle community on numerous initiatives related to bicycling and transit. Since 1993, Metro has funded more than $100 million in bicycle improvement projects in the county.

More Bus

Rendering of the upgraded Derby-Shelton Train Station
Busby StaffMay 4, 2026

CTDOT Launches Four-Station Upgrades on Waterbury Line

Construction on all four stations is beginning now and is anticipated to be completed by spring 2028.

Read More →
East Colfax BRT
Busby StaffMay 4, 2026

Denver RTD breaks ground on Aurora segment of East Colfax BRT

The beginning of the final BRT segment advances construction across all five segments, reflecting steady progress toward shorter travel times, improved accessibility, and a more dependable connection to jobs, businesses, and community destinations.

Read More →
A VIA bus
Busby StaffMay 1, 2026

San Antonio's VIA Launches Next Round of Bus Improvements

The changes are designed to reduce overall travel time, shorten wait times, and get customers to their destinations more quickly.

Read More →
Ad Loading...
Federal Reserve Bank visiting ENC
Busby StaffMay 1, 2026

Fed Leaders Highlight Growth, U.S. Manufacturing at ENC

The visit is part of the SF Fed's ongoing engagement with major employers and industries across Southern California and, more broadly, the western U.S. to better understand regional economic conditions and business outlooks.

Read More →
A person working on a bus
ManagementMay 1, 2026

Data-Driven Maintenance: Focusing Effort Where It Matters Most

Advances in data and analytics are giving transit agencies new opportunities to refine maintenance practices, improve efficiency and make more informed decisions about asset performance.

Read More →
frontrunner bus
SponsoredMay 1, 2026

ADA Compliant Transit: Easier, More Dignified Travel for Every Passenger

Today’s riders—and the communities you serve—expect more from public transit. While ADA compliance is required, leading transit agencies know that true accessibility also means delivering dignity, efficiency, and a better rider experience. This whitepaper reveals why forward thinking agencies nationwide choose the Low Floor Frontrunner as their first choice for ADA compliant vehicles—setting a new standard with passenger first design, faster boarding, improved safety, and unmatched operational performance.

Read More →
Ad Loading...
Cover photo for Part 2 with Cecil Blandon
Managementby Alex RomanApril 30, 2026

Bus Tech Talk: Part 2 with AC Transit’s Cecil Blandon

In Part 2 of a two-part conversation, AC Transit’s director of maintenance joins co-hosts Alex Roman and Mark Hollenbeck to discuss his maintenance team’s work with various types of vehicle, training, augmented reality, and more.

Read More →
A Valley Metro bus
Managementby StaffApril 28, 2026

Keolis Contract Extended for Valley Metro's East Valley Fixed-Route Bus Service

Under this extension, Keolis will continue to manage and operate fixed-route bus service across the East Valley, serving communities including Tempe, Mesa, Chandler, Scottsdale, the town of Gilbert, parts of Phoenix, and the Gila River Indian Community.

Read More →
A Des Moines DART bus
Busby StaffApril 28, 2026

Iowa DART Prepares for June Bus Network Launch

The new network reflects extensive input from riders and the community through Reimagine DART on what matters most in public transit — and those priorities are reflected in the changes ahead.

Read More →
Ad Loading...
A Route 8 bus travels on Denny Way in congested traffic.
Busby StaffApril 24, 2026

Seattle Speeds up Service on Denny Way

A new bus lane project aims to improve reliability on one of King County Metro’s busiest and most congestion-prone corridors.

Read More →