May 30, 2013

Albuquerque adds real-time phone updates

Commuters in Albuquerque are now able to get the latest information on bus schedules delivered instantly to their mobile phone via AT&T Global Smart Messaging Suite (GSMS).

ABQ Ride, the city of Albuquerque’s transit department, launched the service as a way to communicate more effectively with riders. Commuters are able to send a text to a short code and receive the latest information on when the next bus will depart or possible delays incurred along certain routes.

“It was clear that something had to be done to offer our riders a more efficient way of obtaining transit information. When a rider is in a hurry the last thing they want to do is call and wait for a representative to look up that information,” said Mayor Richard J. Berry. “AT&T Global Smart Messaging Suite gives riders the bus information they need right at the tip of their fingers, while also helping the city alleviate demand on our contact center.”

The City of Albuquerque realized a more responsive and flexible communication approach would not only help its riders, but also its bottom line. More than 50% of the calls to their 311 contact center were related to transit — the number one question being, “when is the next bus coming?”

Each call cost the city about $2 to answer. A solution was needed to reduce the volume of calls and offer riders a convenient way to obtain information without solely relying on paper schedules or PDF files accessible on the Web.

The cloud-based AT&T GSMS application easily integrated with ABQ Ride’s existing Google Transit-route data-format without any significant modifications making installation quick and easy. The department is currently working on posting signs at all 2,700 locations with the assigned bus stop number and bus route to use for the application.

In the future, ABQ Ride plans to expand the capabilities to include location-based services, proactive notification of route changes, key word inquiries and rider surveys.

deli.cio.us digg it stumble upon newsvine
[ Request More Info about this product / service / company ]


E-NEWSLETTER

Receive the latest Metro E-Newsletters in your inbox!

Join the Metro E-Newsletters and receive the latest news in your e-mail inbox once a week. SIGN UP NOW!

View the latest eNews
Express Tuesday | Express Thursday | University Transit

White Papers

Factors in Transit Bus Ramp Slope and Wheelchair-Seated Passenger Safety Nearly 3 million U.S. adults are wheelchair or scooter users1, and as the population ages this number is expected to rise. Many wheelchair users rely upon public transportation to access work, medical care, school and social activities.

Mass Transit Capital Planning An overview of the world-class best practices for assessing, prioritizing, and funding capital projects to optimize resources and align with the organization’s most critical immediate and long-term goals.

The Benefits of Door-to-Door Service in ADA Complementary Paratransit Many U.S. transit agencies continue to struggle with the quality of ADA service, the costs, and the difficulties encountered in contracting the service, which is the method of choice for a significant majority of agencies. One of the most basic policy decisions an agency must make involves whether to provide door-to-door, or only curb-to-curb service.

More white papers


 
DIGITAL EDITION

The full contents of Metro Magazine on your computer! The digital edition is an exact replica of the print magazine with enhanced search, multimedia and hyperlink features. View the current issue