Fabric specialist Holdsworth announced its changing its name to parent company Camira at the United Motorcoach Association
(UMA) Expo at Travel Exchange in Los Angeles.
Part of the award winning Camira Group since 2007, the name change is designed to reflect the company’s wider ranging product capabilities, encompassing not only moquette fabrics for seating, but high performance upholstery flat cloths and textile ancillary trims.
The switch to Camira is also part of a global brand building initiative, as the company seeks to strengthen its position as the natural choice for fabric solutions in the worldwide interiors marketplace.
Holdsworth started out in 1822 in the UK textile heartland in Halifax, Yorkshire, England, weaving the original wool moquettes for railcar interiors, then for buses and motorcoaches. After six generations in the Holdsworth family, the business was sold in 2005 for real estate development of its historic mill complex, leaving the assets and Holdsworth brand name to be acquired two years later by UK textile manufacturer and global distributor Camira Group.
As a result of the successful integration and re-invigoration of the transport textile business, Camira now designs and manufactures 10 million yards of fabric a year, sold in 80 countries worldwide. These are used in wide ranging commercial interiors, healthcare, education and mass transit.
Camira is renowned for industry leading environmental sustainability, a current holder of the prestigious Queen’s Award for Sustainable Development, and accredited to the international environmental management standard ISO 14001. The company is celebrating its 40th anniversary in 2014.