February 28, 2014

Ind. transit agency rebrands, updates website

The South Bend Public Transportation Corp. (Transpo) launched a new website and logo.

The new, user-friendly website features a fresh, contemporary look. The rotating home page graphics highlight the “Next Stops” through the community demonstrating the vital connection to work, education, healthcare, recreational and entertainment opportunities provided by public transit. The new website also includes a trip planning component that will go live later this year.

Transpo’s new logo includes an iconic mark with a “T” for Transpo and intersection representing travel. The blue and green colors represent the sky and land, respectively. An existing Transpo fixed-route bus hit the streets with a new vehicle wrap showcasing the logo on Friday.

In addition to the new logo and website, Transpo recently announced a partnership with the City of South Bend to build a compressed natural gas (CNG) facility. The $1.9 million investment will be constructed on Transpo’s current property, with the agency set to begin converting to CNG fueled vehicles with the arrival of 16 new buses later this year.

Transpo is also moving forward with the conversion to designated bus stops. The designated stops will allow for more reliable and efficient service, making the system easier to navigate for both current and future Transpo riders.

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