IMG names its Operator of the Year
Founded in 1989 by Adam’s father, G. Milton Adams,Dothan, Ala.-based Southern Coaches is a second generation family company that has grown to be one of Alabama’s leading motorcoach operators.
At the final night of International Motor Coach Group’s (IMG) Strategic Alliance Meeting in Branson, Mo., the prestigious Operator of the Year award was presented to John Adams, president of Dothan, Ala.-based Southern Coaches.
Each year, IMG recognizes one of their own, based on a criteria of operational excellence, safety record, best practices, community, and industry involvement and engagement within the IMG itself.
“This award is achieved by having a support staff of great drivers, superb maintenance personnel and an excellent office staff,” said Adams. “It is definitely a team effort."
Founded in 1989 by Adam’s father, G. Milton Adams, Southern Coaches is a second generation family company that has grown to be one of Alabama’s leading motorcoach operators.
As IMG tradition dictates, Turbo Images created a unique design on one of Southern Coaches vehicles showcasing Alabama images, which was on full display in Branson.
More Motorcoach
People Movement: ABC Names John Walsh as Chief Commercial Officer
In this edition, METRO also covers recent appointments and announcements at the DART, STV, and more, showcasing the individuals helping to shape the future of transportation.
Read More →
From Surviving to Thriving: Building Stronger Transportation Organizations
Bus Business Consultants founder Brian Dickson shares lessons on leadership, organizational health, and creating options for long-term success in a changing transportation industry.
Read More →
Biz Briefs: Luminator Marks Milestone and More
From manufacturers and suppliers to transit agencies and motorcoach operators, these updates offer a snapshot of the projects, partnerships and business moves driving the industry forward.
Read More →
ABAF Study Reveals Growing Insurance Crisis for Motorcoach Operators
Preliminary findings show 98% of operators faced premium increases over the past five years, while shrinking insurer participation is putting added pressure on businesses and customers.
Read More →
Motorcoach Market Remains Flat Amid Shift in Buying Patterns
Q2 sales totaled 514 units, up slightly from 2025, as operators favored pre-owned equipment and public-sector purchases increased.
Read More →
Biz Briefs: OCTA Taps Clean Energy for Hydrogen Station, Stadler to Supply Via Rail Vehicles, and More
From manufacturers and suppliers to transit agencies and motorcoach operators, these updates offer a snapshot of the projects, partnerships and business moves driving the industry forward.
Read More →
CharterUP Expands Into New Mobility and Autonomous Transportation
Vice President of New Mobility Stephen Joos discusses how CharterUP is leveraging its nationwide transportation network, technology platform, and autonomous vehicle partnerships to expand into workforce mobility, campus shuttles, and transit solutions.
Read More →
Biz Briefs: STV teams with Amtrak, Motorcoach Operators Boost Fleet and Land Contracts, and More
From manufacturers and suppliers to transit agencies and motorcoach operators, these updates offer a snapshot of the projects, partnerships and business moves driving the industry forward.
Read More →
EPA Proposal to Ease Diesel Emissions Compliance Could Improve Reliability for Motorcoach Operators
The EPA is proposing to remove DEF-related engine derates for new heavy-duty diesel vehicles, a change bus operators say would improve safety and reliability while sparking debate over the future of emissions enforcement.
Read More →
Minnesota's Rustad Tours Takes Delivery of New MCI Motorcoach
The latest addition represents Rustad Tours’ 17th new MCI coach, marking more than four decades of partnership between the two companies.
Read More →