Cubic, Calgary Parking strike collaborative marketing agreement
Cubic will integrate ParkPlus technology with its payment processing facilities, giving users the benefit of a simpler customer experience with the ability to manage a single transportation account for transit and parking.
Cubic Transportation Systems signed a letter of intent with the Calgary Parking Authority (CPA) of Calgary, Canada, for global collaboration to deliver transit and municipal parking solutions leveraging CPA-developed technology. The agreement is among the first of its kind in the parking industry between the public and private sectors.
The CPA developed an innovative, customer-focused parking solution called the ParkPlus System (ParkPlus) for on and off-street applications by fusing together smart technologies like license plate recognition, real-time wireless, solar-powered smart pay meters and mobile devices. The integration of these tools has led to more efficient management of parking availability, the introduction of multiple payment methods and easier, more effective implementation of enforcement services.
ParkPlus supports both the customer-facing and enforcement side of parking management by allowing drivers to register their license plates with their payment account or pay at the meter, while streamlining operations to enable enforcement officers to automatically capture violations and issue tickets by recognizing which license plate owners have not paid to park in a specific location.
Under this non-exclusive agreement, Cubic will integrate ParkPlus technology with its payment processing facilities. This gives users the benefit of a simpler customer experience with the ability to manage a single transportation account for transit and parking, as well as make parking and transit payments with a common smart card or mobile app. Parking operators and transit authorities will benefit from scale economies in payment processing and support.
The agreement is complementary to one previously announced with video and sensor analytic solutions company SenSen Networks, demonstrating Cubic’s collaborative development model with software, technology and hardware providers. Such agreements enable the integration of systems required for intermodal solutions specific to Cubic’s NextCity initiative.
More Bus

Brian Dickson on Building Stronger, More Resilient Transportation Organizations
Bus Business Consultants Founder Brian Dickson discusses the leadership principles, operational discipline, and strategic planning that separate transportation companies positioned for long-term success from those stuck in survival mode.
Read More →
LA Metro Breaks Ground on Vermont BRT Project
The 12.4-mile corridor is projected to serve 66,200 daily riders, reduce travel times by up to 24%, and create the nation's busiest bus rapid transit corridor.
Read More →
Roman Cornell on ABC Companies’ Evolution and the Future of Passenger Transportation
The company’s CEO discusses carrying forward a third-generation family legacy, ABC’s continued evolution in passenger transportation, support for increasingly complex fleets, and how technology and continued investment could help operators improve uptime.
Read More →
VIA Bus Ridership Grows 10.1% Through August 2026
San Antonio's VIA Metropolitan Transit reported the highest bus ridership growth among major Texas transit systems. Federal Transit Administration data ranked it second among the nation's 50 largest transit systems.
Read More →
LA Metro September Ridership Climbs 3.9%, Led by Rail Growth
The agency recorded more than 27.2 million boardings, with rail ridership increasing 12.4% year over year and the D Line posting the largest gains.
Read More →
Frontrunner Bus Group Introduces XF Low-Floor Bus with Enhanced Accessibility
The new mid-sized bus features a full flat-floor design, eight-inch curbside step-in height, and zero-entry rear ramp to improve passenger access and operational flexibility.
Read More →
Scenes from APTA TRANSform & EXPO 2026
Transit leaders, manufacturers, and industry professionals gathered in Chicago to explore new technologies, share ideas, and discuss the future of public transportation.
Read More →
More Than a Summer Job: Building the Next Generation of Transit Talent
The Delaware River Port Authority and PATCO have transformed their internship program into a hands-on professional development experience that introduces students to the breadth of transportation careers — and creates a pipeline for future employees.
Read More →
LA Metro Board Awards 220 Battery-Electric Bus Contract to ENC
The contract, which is the largest base award of battery-electric buses by a U.S. transit agency, will be built in Southern California, sustaining good jobs as LA prepares to welcome the world in 2028
Read More →
Public Transit Conference Returning to GFX in 2027, Call for Papers Now Open
The Call for Papers is now open, allowing transit agency professionals and industry experts to help shape the PTC educational program by submitting session ideas for consideration.
Read More →