Rail

Amtrak promotes service re-launch

Posted on July 16, 2008

Amtrak has introduced a new advertising campaign in states along the Northeast Corridor from Virginia to Massachusetts, in support of its Northeast Corridor Regional service re-launch, now known as the Northeast Regional service.

The goal of the campaign, scheduled to run from July through September, is to inspire customers who may not be regular Northeast Corridor passengers to try the new Northeast Regional service themselves.

The new Northeast Regional service will feature a number of enhancements for passengers, including refurbished café cars with new menus. In addition, the café cars will now be positioned in the middle of each train to improve access for coach passengers who account for more than 90 percent of all riders. Other improvements include refurbished business class seats and interiors.

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