Rail

CTA launches digital ads at station

Posted on January 8, 2009

Mayor Richard M. Daley and Chicago Transit Authority (CTA) announced the installation of the agency’s first digital advertising displays along its rail system, on Thursday.

The 47th Street Red Line station is the first CTA station to be equipped with the digital advertising displays, which also will feature next train arrival and other service information and generate more than $100 million in revenue over the next 10 years.

The CTA will test the eight displays installed at the station for durability, placement and customer feedback over the next 30 days before moving forward with its gradual installation at the remaining 143 rail stations.

Under the terms of the agreement, Titan Outdoor will be responsible for the design, purchase, installation, maintenance and repair of more than 1,500 digital displays installed on 100 buses and at all 144 rail stations. There is no upfront cost to the CTA.

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