Rail

Clear Channel tests wrap on Chicago train car

Posted on February 10, 2009

A Metra train car is getting a presidential makeover this month as part of an advertising test that could lead to extra revenue for the commuter rail agency.

 

The car will be wrapped on both sides with an advertisement from the Illinois Bureau of Tourism that features the likenesses of the four presidents with Illinois roots: Abraham Lincoln, Ulysses Grant, Ronald Reagan and Barack Obama. One banner reads, “Follow their path. The presidential trails of Illinois,” while another reads, “Take a trip with the presidents. The presidential trails of Illinois.” Each features the tourism bureau’s motto, “Mile after Magnificent Mile,” and its Website address, www.enjoyillinois.com.

 

Over the course of the four-week campaign, the wrapped car will be rotated among several Metra lines. Metra’s advertising contractor, Clear Channel Metra LLC, is conducting the test to see how well the material holds up to Metra’s operations and Chicago’s weather. The wrap is a vinyl material with a removable adhesive that is made especially for bus and train cars. The material does not significantly block the view out of the windows.

 

After the test is completed, Clear Channel will calculate labor and production costs and determine what kind of revenue could be generated. They will also survey potential buyers. Metra expects that the program could eventually generate tens of thousands of dollars per ad campaign.

 

 

View comments or post a comment on this story. (0 Comments)

More News

Amtrak CEO calls for new era of infrastructure investment

Moorman outlined projects that warrant significant investment including construction of the Portal North Bridge and new Hudson Tunnels in New Jersey.

Bill introduced requiring greater transparency about train safety audits

The measure was unveiled by two House Representatives from New Jersey, where it was found after a deadly crash in September that NJ Transit was the subject of a deep federal audit.

City to sue Sound Transit, WSDOT over light rail expansion plans

Mercer Island residents — even when driving solo — have had access to I-90's high-occupancy vehicle lanes, however later this year when construction gets underway to add light rail across the I-90 express lanes, that access will go away.

Wash. state Governor budgets $1M to study high-speed rail

The study would come at a time when transit agencies and departments of transportation around the U.S. are watching President Donald Trump for signs of what they can expect in terms of federal funding in the next four years.

UW-Madison team wins Innovation Award in Hyperloop competition

The team competed against 30 teams from colleges and universities from around the world in the second phase of SpaceX’s Hyperloop pod competition.

See More News

Post a Comment

Post Comment

Comments (0)

More From The World's Largest Fleet Publisher

Automotive Fleet

The Car and truck fleet and leasing management magazine

Business Fleet

managing 10-50 company vehicles

Fleet Financials

Executive vehicle management

Government Fleet

managing public sector vehicles & equipment

TruckingInfo.com

THE COMMERCIAL TRUCK INDUSTRY’S MOST IN-DEPTH INFORMATION SOURCE

Work Truck Magazine

The number 1 resource for vocational truck fleets

Schoolbus Fleet

Serving school transportation professionals in the U.S. and Canada

LCT Magazine

Global Resource For Limousine and Bus Transportation

Please sign in or register to .    Close