Rail

Clear Channel tests wrap on Chicago train car

Posted on February 10, 2009

A Metra train car is getting a presidential makeover this month as part of an advertising test that could lead to extra revenue for the commuter rail agency.

 

The car will be wrapped on both sides with an advertisement from the Illinois Bureau of Tourism that features the likenesses of the four presidents with Illinois roots: Abraham Lincoln, Ulysses Grant, Ronald Reagan and Barack Obama. One banner reads, “Follow their path. The presidential trails of Illinois,” while another reads, “Take a trip with the presidents. The presidential trails of Illinois.” Each features the tourism bureau’s motto, “Mile after Magnificent Mile,” and its Website address, www.enjoyillinois.com.

 

Over the course of the four-week campaign, the wrapped car will be rotated among several Metra lines. Metra’s advertising contractor, Clear Channel Metra LLC, is conducting the test to see how well the material holds up to Metra’s operations and Chicago’s weather. The wrap is a vinyl material with a removable adhesive that is made especially for bus and train cars. The material does not significantly block the view out of the windows.

 

After the test is completed, Clear Channel will calculate labor and production costs and determine what kind of revenue could be generated. They will also survey potential buyers. Metra expects that the program could eventually generate tens of thousands of dollars per ad campaign.

 

 

View comments or post a comment on this story. (0 Comments)

More News

WMATA proposal would refund passengers for delayed trains, buses

According to GM Paul Wiedefeld, the program is an expression of the confidence the agency has in its ability to meet performance targets and provide reliable rush-hour service.

HDR lands Sound Transit light rail extension contract

Sound Transit’s board of directors authorized a contract with HDR’s team to provide planning, preliminary engineering, environmental, and public involvement services for the Tacoma Dome Link Extension project.

KC Streetcar extension gets Fed green light to enter project development phase

The KC Streetcar Main Street Extension project will build upon the downtown streetcar service and will support work required to further develop and advance the southern extension towards the University of Missouri, Kansas City.

Metra seeking RFPs for up to 42 new, remanufactured locomotives

Is asking for proposals for both new and remanufactured engines because it wants to weigh the costs/benefits of both options.

Las Vegas monorail ticket sales expected to fall millions short

The system is budgeted to make about $6.5 million less in ticket sales than was forecast in ridership study.

See More News

Post a Comment

Post Comment

Comments (0)

More From The World's Largest Fleet Publisher

Automotive Fleet

The Car and truck fleet and leasing management magazine

Business Fleet

managing 10-50 company vehicles

Fleet Financials

Executive vehicle management

Government Fleet

managing public sector vehicles & equipment

TruckingInfo.com

THE COMMERCIAL TRUCK INDUSTRY’S MOST IN-DEPTH INFORMATION SOURCE

Work Truck Magazine

The number 1 resource for vocational truck fleets

Schoolbus Fleet

Serving school transportation professionals in the U.S. and Canada

LCT Magazine

Global Resource For Limousine and Bus Transportation

Please sign in or register to .    Close