Clear Channel tests wrap on Chicago train car

Posted on February 10, 2009

A Metra train car is getting a presidential makeover this month as part of an advertising test that could lead to extra revenue for the commuter rail agency.


The car will be wrapped on both sides with an advertisement from the Illinois Bureau of Tourism that features the likenesses of the four presidents with Illinois roots: Abraham Lincoln, Ulysses Grant, Ronald Reagan and Barack Obama. One banner reads, “Follow their path. The presidential trails of Illinois,” while another reads, “Take a trip with the presidents. The presidential trails of Illinois.” Each features the tourism bureau’s motto, “Mile after Magnificent Mile,” and its Website address, www.enjoyillinois.com.


Over the course of the four-week campaign, the wrapped car will be rotated among several Metra lines. Metra’s advertising contractor, Clear Channel Metra LLC, is conducting the test to see how well the material holds up to Metra’s operations and Chicago’s weather. The wrap is a vinyl material with a removable adhesive that is made especially for bus and train cars. The material does not significantly block the view out of the windows.


After the test is completed, Clear Channel will calculate labor and production costs and determine what kind of revenue could be generated. They will also survey potential buyers. Metra expects that the program could eventually generate tens of thousands of dollars per ad campaign.



View comments or post a comment on this story. (0 Comments)

More News

L.A. Metro receives milestone 50th Kinkisharyo light rail vehicle

Currently, there are 38 Model P-3010 vehicles in service and the 50th car should be ready for revenue service by mid-December.

Amtrak bans Samsung Galaxy Note 7 smartphones

Faulty batteries on the phones that can overheat are blamed for fires around the world, prompting Samsung to issue recalls and stop production on the Note 7. The FAA has already banned the phones from all airlines.

DART adds 3 miles to Blue Line light rail system

Connecting an area known as the Education Corridor to downtown by light rail enables more people to discover the academic programs offered at the UNT Dallas, Paul Quinn College and Cedar Valley College.

LA Metro unveils new tunnel boring machine named Angeli

At the event Board Chair Fasana awarded TAP Cards to students who won contests to name the TBM and create an illustration for its tail shield.

Bombardier confirms progress on turnaround plan

The actions support the company’s efforts to build its earnings growth potential and highlight its focus on improving productivity, reducing costs, and optimizing its worldwide footprint to deliver increased value to customers and shareholders.

See More News

Post a Comment

Post Comment

Comments (0)

More From The World's Largest Fleet Publisher

Automotive Fleet

The Car and truck fleet and leasing management magazine

Business Fleet

managing 10-50 company vehicles

Fleet Financials

Executive vehicle management

Government Fleet

managing public sector vehicles & equipment



Work Truck Magazine

The number 1 resource for vocational truck fleets

Schoolbus Fleet

Serving school transportation professionals in the U.S. and Canada

LCT Magazine

Global Resource For Limousine and Bus Transportation

Please sign in or register to .    Close