Rail

Clear Channel tests wrap on Chicago train car

Posted on February 10, 2009

A Metra train car is getting a presidential makeover this month as part of an advertising test that could lead to extra revenue for the commuter rail agency.

 

The car will be wrapped on both sides with an advertisement from the Illinois Bureau of Tourism that features the likenesses of the four presidents with Illinois roots: Abraham Lincoln, Ulysses Grant, Ronald Reagan and Barack Obama. One banner reads, “Follow their path. The presidential trails of Illinois,” while another reads, “Take a trip with the presidents. The presidential trails of Illinois.” Each features the tourism bureau’s motto, “Mile after Magnificent Mile,” and its Website address, www.enjoyillinois.com.

 

Over the course of the four-week campaign, the wrapped car will be rotated among several Metra lines. Metra’s advertising contractor, Clear Channel Metra LLC, is conducting the test to see how well the material holds up to Metra’s operations and Chicago’s weather. The wrap is a vinyl material with a removable adhesive that is made especially for bus and train cars. The material does not significantly block the view out of the windows.

 

After the test is completed, Clear Channel will calculate labor and production costs and determine what kind of revenue could be generated. They will also survey potential buyers. Metra expects that the program could eventually generate tens of thousands of dollars per ad campaign.

 

 

View comments or post a comment on this story. (0 Comments)

More News

Chicago Transit replacing airport escalator damaged in train wreck

The train wreck, which occurred in the early morning of March 24, 2014, when the operator allegedly fell asleep, injured more than 30 people and caused roughly $9 million in damage. The lead railcar had to be cut up to remove it from the escalator.

DART takes delivery of first streetcar for new service

The vehicle, which was a designed and built by Brookville Equipment Corp., will be the first streetcar in the U.S. that utilizes wireless traction power.

NJ TRANSIT marks Newark Penn Station's 80th year

Opened in 1935, Newark Penn Station is listed on both the State and National Registers of Historic Places. The station was originally designed and still operates as an intermodal facility serving pedestrian, taxi, bus and private vehicle traffic generated by the more than 50,000 transit customers who use the station each day.

Calgary Transit trains, buses breaking down more often

Part of the problem is an aging fleet, according to officials. Calgary Transit placed a $200-million deal in 2013 to buy 60 new light rail vehicles; however, those vehicles will not be operational until 2016.

Alstom to develop zero-emission train

The new trains for Hermann-Hesse railway line will be completely emission-free. In times of increasing energy costs and higher level of pollution, the development of this technology is essential.

See More News

Post a Comment

Post Comment

Comments (0)

Please sign in or register to .    Close