Rail

Clear Channel tests wrap on Chicago train car

Posted on February 10, 2009

A Metra train car is getting a presidential makeover this month as part of an advertising test that could lead to extra revenue for the commuter rail agency.

 

The car will be wrapped on both sides with an advertisement from the Illinois Bureau of Tourism that features the likenesses of the four presidents with Illinois roots: Abraham Lincoln, Ulysses Grant, Ronald Reagan and Barack Obama. One banner reads, “Follow their path. The presidential trails of Illinois,” while another reads, “Take a trip with the presidents. The presidential trails of Illinois.” Each features the tourism bureau’s motto, “Mile after Magnificent Mile,” and its Website address, www.enjoyillinois.com.

 

Over the course of the four-week campaign, the wrapped car will be rotated among several Metra lines. Metra’s advertising contractor, Clear Channel Metra LLC, is conducting the test to see how well the material holds up to Metra’s operations and Chicago’s weather. The wrap is a vinyl material with a removable adhesive that is made especially for bus and train cars. The material does not significantly block the view out of the windows.

 

After the test is completed, Clear Channel will calculate labor and production costs and determine what kind of revenue could be generated. They will also survey potential buyers. Metra expects that the program could eventually generate tens of thousands of dollars per ad campaign.

 

 

View comments or post a comment on this story. (0 Comments)

More News

Former Santa Clara VTA chief hired to oversee Honolulu rail project

Michael Burns will be responsible for overseeing the rail project’s finances, as well as the functioning of the Honolulu Authority for Rapid Transportation board.

Alstom to extend Algeria's Constantine Tramway

Alstom, which will extend the tramway by 6 miles, will supply the integrated system, tracks, catenaries, telecommunications and signalling, substations and ticketing equipment.

$8.2B invested along 20 miles of Valley Metro light rail

Economic development within one-half mile of the system has been stimulated by ridership that has exceeded original projections. Valley Metro began compiling development activity since construction started in 2005 as part of an economic development database.

Alstom to deliver 17 trains to Algeria

The Coradia Polyvalent for Algeria is a dual-mode train (diesel and electric, 25 kV) able to travel at speeds up to 99 mph. The train has six carriages and provides capacity for 265 passengers.

Fla.'s TriRail adds bike car

The new bike car contains 14 racks that will provide more room to maneuver bicycles on and off the train. A set of seats were removed from the lower level of the vehicle to make room for the bike racks.

See More News

Post a Comment

Post Comment

Comments (0)

More From The World's Largest Fleet Publisher

Automotive Fleet

The Car and truck fleet and leasing management magazine

Business Fleet

managing 10-50 company vehicles

Fleet Financials

Executive vehicle management

Government Fleet

managing public sector vehicles & equipment

TruckingInfo.com

THE COMMERCIAL TRUCK INDUSTRY’S MOST IN-DEPTH INFORMATION SOURCE

Work Truck Magazine

The resource for managers of class 1-7 truck Fleets

Schoolbus Fleet

Serving school transportation professionals in the U.S. and Canada

LCT Magazine

Global Resource For Limousine and Bus Transportation

Please sign in or register to .    Close