Rail

MARTA, OL focus on pedestrian safety

Posted on April 13, 2010

Rail safety nonprofit Operation Lifesaver (OL), on behalf of the Metropolitan Atlanta Rapid Transit Authority (MARTA), launched a new safety campaign using bus shelter posters and onboard video public service announcements to remind pedestrian commuters to "Stay Focused! Stay Alive!"

"Our new PSA reminds pedestrians to stay focused, especially near train tracks," says Helen Sramek, president of Operation Lifesaver. "Pedestrians face multiple electronic distractions — cell phones, texting, mobile video and Internet — all with deadly consequences, because there is no second chance if you meet a train on the tracks."

Primary funding for the spots comes through a grant from the Federal Transit Administration.

Georgia Operation Lifesaver coordinated the project, which includes bus shelter posters and airings of OL's "Distracted Pedestrian" PSA on digital screens inside MARTA trains.

In addition, "Distracted Pedestrians," a 30-second public service announcement, will appear through May on MARTA trains for riders to watch as they commute. The safety spot features a harried executive rushing to work, barking orders while sending last-minute instructions to employees via cell phone. He runs into other commuters and a street musician in his haste. Unfortunately, he ignores the oncoming train as well.

In the last decade more than 9,000 pedestrians have been injured or killed while walking on railroad tracks or rights of way, based on Federal Railroad Administration statistics.

 

View comments or post a comment on this story. (0 Comments)

More News

Hyperloop to build full-scale track next year

The Quay Valley, Calif. Hyperloop track will be built using HTT’s tube, capsule and station models. It will be instrumental in optimizing passenger system needs — such as loading, departure and safety considerations — to ensure Hyperloop is ready for larger-scale operation.

Keolis/MBTA make strides with commuter rail snowstorm recovery

Milestones include the completion of snow and ice removal from all platforms and critical rail switches system-wide, as well as the addition of supplemental trains, doubledecker and standard passenger cars to increase capacity and combat overcrowding.

Alstom to deliver to Sydney Citadis X05

Company is responsible for the integrated tramway system, which includes the design, delivery and commissioning of 30 coupled Citadis X05 trams; power supply equipment, including APS -ground power supply; signaling systems, the energy recovery system HESOP, depot equipment and maintenance.

Ann Arbor transit official urged MDOT not to lease railcars

In 2009, more than a year before MDOT signed a contract to lease and refurbish the double-decker railcars, which since have cost the state about $12 million, an Ann Arbor transit official told MDOT the cars were not suitable for proposed commuter rail services because they didn't meet federal requirements.

Hitachi purchases manufacturer of Honolulu's rail system

Finmeccanica owns all of AnsaldoBreda, which is unprofitable, and 40% of Ansaldo STS, which is profitable, according to the report. The two Ansaldo companies formed a joint venture, Ansaldo Honolulu JV, to design and build the 20-mile, 21-station elevated train system for Oahu under a $1.4 billion contract.

See More News

Post a Comment

Post Comment

Comments (0)

Please sign in or register to .    Close