MARTA, OL focus on pedestrian safety

Posted on April 13, 2010

Rail safety nonprofit Operation Lifesaver (OL), on behalf of the Metropolitan Atlanta Rapid Transit Authority (MARTA), launched a new safety campaign using bus shelter posters and onboard video public service announcements to remind pedestrian commuters to "Stay Focused! Stay Alive!"

"Our new PSA reminds pedestrians to stay focused, especially near train tracks," says Helen Sramek, president of Operation Lifesaver. "Pedestrians face multiple electronic distractions — cell phones, texting, mobile video and Internet — all with deadly consequences, because there is no second chance if you meet a train on the tracks."

Primary funding for the spots comes through a grant from the Federal Transit Administration.

Georgia Operation Lifesaver coordinated the project, which includes bus shelter posters and airings of OL's "Distracted Pedestrian" PSA on digital screens inside MARTA trains.

In addition, "Distracted Pedestrians," a 30-second public service announcement, will appear through May on MARTA trains for riders to watch as they commute. The safety spot features a harried executive rushing to work, barking orders while sending last-minute instructions to employees via cell phone. He runs into other commuters and a street musician in his haste. Unfortunately, he ignores the oncoming train as well.

In the last decade more than 9,000 pedestrians have been injured or killed while walking on railroad tracks or rights of way, based on Federal Railroad Administration statistics.


View comments or post a comment on this story. (0 Comments)

More News

Alstom to supply new generation metros to Greater Lyon

The binding part of the order includes the delivery of 30 metros for an amount of $152 million dollars.

Texas' TRE increases frequencies, extends service hours

The new schedule features weekday train service every 30 minutes during peak periods. For evening, mid-day and Saturday service, the frequency will be every 60 minutes.

First Hitachi-made rail vehicles for Miami-Dade unveiled

The Miami-Dade Metro contract amounts to about $300 million dollars representing a total quantity of 68 trains (136 cars).

WMATA report on running red lights calls for capping speeds, brighter bulbs

Plans to upgrade signals with LED bulbs at the following problem-spots by the end of the year: National Airport, Silver Spring, Vienna, Grosvenor, Largo, and Farragut North.

Dallas' rail-connected development driving regional growth, study says

Completed or under-construction TOD near DART stations has already generated $69 million in state and local tax revenue.

See More News

Post a Comment

Post Comment

Comments (0)

More From The World's Largest Fleet Publisher

Automotive Fleet

The Car and truck fleet and leasing management magazine

Business Fleet

managing 10-50 company vehicles

Fleet Financials

Executive vehicle management

Government Fleet

managing public sector vehicles & equipment



Work Truck Magazine

The number 1 resource for vocational truck fleets

Schoolbus Fleet

Serving school transportation professionals in the U.S. and Canada

LCT Magazine

Global Resource For Limousine and Bus Transportation

Please sign in or register to .    Close