Rail

MARTA, OL focus on pedestrian safety

Posted on April 13, 2010

Rail safety nonprofit Operation Lifesaver (OL), on behalf of the Metropolitan Atlanta Rapid Transit Authority (MARTA), launched a new safety campaign using bus shelter posters and onboard video public service announcements to remind pedestrian commuters to "Stay Focused! Stay Alive!"

"Our new PSA reminds pedestrians to stay focused, especially near train tracks," says Helen Sramek, president of Operation Lifesaver. "Pedestrians face multiple electronic distractions — cell phones, texting, mobile video and Internet — all with deadly consequences, because there is no second chance if you meet a train on the tracks."

Primary funding for the spots comes through a grant from the Federal Transit Administration.

Georgia Operation Lifesaver coordinated the project, which includes bus shelter posters and airings of OL's "Distracted Pedestrian" PSA on digital screens inside MARTA trains.

In addition, "Distracted Pedestrians," a 30-second public service announcement, will appear through May on MARTA trains for riders to watch as they commute. The safety spot features a harried executive rushing to work, barking orders while sending last-minute instructions to employees via cell phone. He runs into other commuters and a street musician in his haste. Unfortunately, he ignores the oncoming train as well.

In the last decade more than 9,000 pedestrians have been injured or killed while walking on railroad tracks or rights of way, based on Federal Railroad Administration statistics.

 

View comments or post a comment on this story. (0 Comments)

More News

Sound Transit Link light rail extension lands $75M grant

Construction is expected to begin in Fall 2018, with revenue service targeted for 2022.

Amtrak 'refreshes' interiors of Acela Express trains

The Acela Express refresh is a 14-month program for all of its 20 trainsets, which includes 100 Amtrak cars and 6,080 total seats.

FRA issues $250M Notice of Funding Opportunity for PTC projects

Fourteen railroads report they have installed 100 percent of the hardware necessary for PTC system implementation, as of March 31, 2018.

Brightline partners with Lyft for ridesharing at stations

Lyft will have designated pickup and drop-off locations at Brightline stations in Miami, Fort Lauderdale, and West Palm Beach.

Sound Transit breaks ground on new light rail ops., maintenance facility

The design-build team of Hensel Phelps Construction Co., Stantec, and partners will deliver the new $218 million OMF East.

See More News

Post a Comment

Post Comment

Comments (0)

More From The World's Largest Fleet Publisher

Automotive Fleet

The Car and truck fleet and leasing management magazine

Business Fleet

managing 10-50 company vehicles

Fleet Financials

Executive vehicle management

Government Fleet

managing public sector vehicles & equipment

TruckingInfo.com

THE COMMERCIAL TRUCK INDUSTRY’S MOST IN-DEPTH INFORMATION SOURCE

Work Truck Magazine

The number 1 resource for vocational truck fleets

Schoolbus Fleet

Serving school transportation professionals in the U.S. and Canada

LCT Magazine

Global Resource For Limousine and Bus Transportation

Please sign in or register to .    Close