Rail

MARTA, OL focus on pedestrian safety

Posted on April 13, 2010

Rail safety nonprofit Operation Lifesaver (OL), on behalf of the Metropolitan Atlanta Rapid Transit Authority (MARTA), launched a new safety campaign using bus shelter posters and onboard video public service announcements to remind pedestrian commuters to "Stay Focused! Stay Alive!"

"Our new PSA reminds pedestrians to stay focused, especially near train tracks," says Helen Sramek, president of Operation Lifesaver. "Pedestrians face multiple electronic distractions — cell phones, texting, mobile video and Internet — all with deadly consequences, because there is no second chance if you meet a train on the tracks."

Primary funding for the spots comes through a grant from the Federal Transit Administration.

Georgia Operation Lifesaver coordinated the project, which includes bus shelter posters and airings of OL's "Distracted Pedestrian" PSA on digital screens inside MARTA trains.

In addition, "Distracted Pedestrians," a 30-second public service announcement, will appear through May on MARTA trains for riders to watch as they commute. The safety spot features a harried executive rushing to work, barking orders while sending last-minute instructions to employees via cell phone. He runs into other commuters and a street musician in his haste. Unfortunately, he ignores the oncoming train as well.

In the last decade more than 9,000 pedestrians have been injured or killed while walking on railroad tracks or rights of way, based on Federal Railroad Administration statistics.

 

View comments or post a comment on this story. (0 Comments)

More News

FRA approves blueprint to connect Boston, New Haven to Montreal via rail

The Initiative proposes to restore service between Boston and New Haven, Conn., through Springfield, Mass. and Hartford, Conn., and add new service between Boston and Montreal.

Transit expert, Mendes, joins HNTB as national transit/rail practice leader

Diana Mendes is responsible for strategic planning and implementation, industry representation, business development, service delivery and client satisfaction.

First Transit Wins First Rail Contract in North America

Company to operate and maintain the Denton County Transportation Authority’s A-train 21-mile commuter rail line.

NY Gov. unveils new subway car design, plan for enhanced stations

The MTA is using design-build contracts to expedite the process and ensure the shortest timeframe for project completion. These vital investments are part of the $27 billion, five-year MTA Capital Program to renew and expand the MTA network.

FRA, TxDOT outline rail options between OKC, South Texas

The DEIS addresses the relationships of the major regional markets within the Texas-Oklahoma Passenger Rail Program corridor in three geographic sections, and preferred alternatives are recommended for each geographic section separately.

See More News

Post a Comment

Post Comment

Comments (0)

More From The World's Largest Fleet Publisher

Automotive Fleet

The Car and truck fleet and leasing management magazine

Business Fleet

managing 10-50 company vehicles

Fleet Financials

Executive vehicle management

Government Fleet

managing public sector vehicles & equipment

TruckingInfo.com

THE COMMERCIAL TRUCK INDUSTRY’S MOST IN-DEPTH INFORMATION SOURCE

Work Truck Magazine

The number 1 resource for vocational truck fleets

Schoolbus Fleet

Serving school transportation professionals in the U.S. and Canada

LCT Magazine

Global Resource For Limousine and Bus Transportation

Please sign in or register to .    Close