Rail

Innovative ads bring in revenue for Caltrain

Posted on December 21, 2010

[IMAGE]Caltrain-rail-wrap-ads-6.jpg[/IMAGE]The traditional real estate market may not have fully recovered from the economic downturn, but California commuter rail service, Caltrain is having some success using a different type of real estate to generate much-needed revenue. Two innovative types of outdoor advertising, train wraps and station saturation, have brought in approximately $100,000 this fiscal year.  

CBS Outdoor is Caltrain’s real estate broker. The national outdoor media company is soliciting businesses to literally plaster themselves to Caltrain. 
[IMAGE]Caltrain-rail-wrap-2-6.jpg[/IMAGE]

Businesses can choose to wrap just one train car or cover an entire five-car train. When Caltrain opened this venue in 2004, Target was the inaugural advertiser. The concept was so successful that the retailer is currently using two complete Caltrain train sets to advertise the introduction of fresh produce at its stores.

Other train wraps have included San Francisco Giants, Stanford football, San Jose Sharks and radio station 93.3 RAZA. Soon to be rolling along the rails will be a train car wrapped by Web services company AOL.

With the train traveling through densely populated area between San Francisco and San Jose, hundreds of thousands of people have the opportunity to see the ads.

Station Saturation
Many businesses have opted to saturate the San Francisco train station with ads — overhead, on pillars and even under foot. This is a popular venue because of the thousands of passengers that pass through the station each day and more during special events.

The station at Fourth and King streets also is a highly visible location, which allows pedestrians and drivers passing by to glimpse the ads. Station saturation advertisers have included Jamba Juice, WebEx, JP Morgan Chase, and, most recently, the Hawaii Tourism Board.
[IMAGE]Caltrain-Hawaii-12-ads-6.jpg[/IMAGE]
While this unique program to generate revenue won’t wipe out Caltrain’s structural deficit, it definitely is helping the bottom line.

Caltrain, owned and operated by the Peninsula Corridor Joint Powers Board, operates between San Francisco and San Jose, with commute service to Gilroy. Average weekday ridership on the mix of 90 local, limited and express weekday trains is 42,000. Local, hourly service is provided on Saturdays and Sundays.

View comments or post a comment on this story. (0 Comments)

More News

Metra to install suicide prevention signs

The signs will be developed and finalized as part of a Mental Health Awareness Symposium to be hosted by Metra in September to coincide with National Suicide Awareness Month.

Accident, no shows plague commute for LIRR, NJ Transit passengers

Some NJ TRANSIT trains have been canceled this week because engineers are choosing not to work under the terms of their contract amid the summer-long repair work at Penn Station.

Mayor says Miami-Dade can't afford to build more rail lines

Mayor Carlos Gimenez’s $534 million proposal for rapid-bus routes would indefinitely defer the Metrorail expansion promised voters in 2002 during a referendum for a half-percent transportation tax.

FTA, Maryland Transit Administration appeal judge's Purple Line decision

Ruling called for an additional environmental study of the light rail line, despite the fact the project had already been studied and signed-off on by the feds. 

Breakdowns, staffing part of growing Miami Metrorail safety concerns

When state inspectors visited Miami-Dade in late 2016, they concluded the county needed 84 working Metrorail cars a day but that mechanical problems left only 72 that could be deployed for service. State inspectors returned in late June and found Miami-Dade’s daily goal was to have only 60 Metrorail cars in service.

See More News

Post a Comment

Post Comment

Comments (0)

More From The World's Largest Fleet Publisher

Automotive Fleet

The Car and truck fleet and leasing management magazine

Business Fleet

managing 10-50 company vehicles

Fleet Financials

Executive vehicle management

Government Fleet

managing public sector vehicles & equipment

TruckingInfo.com

THE COMMERCIAL TRUCK INDUSTRY’S MOST IN-DEPTH INFORMATION SOURCE

Work Truck Magazine

The number 1 resource for vocational truck fleets

Schoolbus Fleet

Serving school transportation professionals in the U.S. and Canada

LCT Magazine

Global Resource For Limousine and Bus Transportation

Please sign in or register to .    Close