Rail

Innovative ads bring in revenue for Caltrain

Posted on December 21, 2010

[IMAGE]Caltrain-rail-wrap-ads-6.jpg[/IMAGE]The traditional real estate market may not have fully recovered from the economic downturn, but California commuter rail service, Caltrain is having some success using a different type of real estate to generate much-needed revenue. Two innovative types of outdoor advertising, train wraps and station saturation, have brought in approximately $100,000 this fiscal year.  

CBS Outdoor is Caltrain’s real estate broker. The national outdoor media company is soliciting businesses to literally plaster themselves to Caltrain. 
[IMAGE]Caltrain-rail-wrap-2-6.jpg[/IMAGE]

Businesses can choose to wrap just one train car or cover an entire five-car train. When Caltrain opened this venue in 2004, Target was the inaugural advertiser. The concept was so successful that the retailer is currently using two complete Caltrain train sets to advertise the introduction of fresh produce at its stores.

Other train wraps have included San Francisco Giants, Stanford football, San Jose Sharks and radio station 93.3 RAZA. Soon to be rolling along the rails will be a train car wrapped by Web services company AOL.

With the train traveling through densely populated area between San Francisco and San Jose, hundreds of thousands of people have the opportunity to see the ads.

Station Saturation
Many businesses have opted to saturate the San Francisco train station with ads — overhead, on pillars and even under foot. This is a popular venue because of the thousands of passengers that pass through the station each day and more during special events.

The station at Fourth and King streets also is a highly visible location, which allows pedestrians and drivers passing by to glimpse the ads. Station saturation advertisers have included Jamba Juice, WebEx, JP Morgan Chase, and, most recently, the Hawaii Tourism Board.
[IMAGE]Caltrain-Hawaii-12-ads-6.jpg[/IMAGE]
While this unique program to generate revenue won’t wipe out Caltrain’s structural deficit, it definitely is helping the bottom line.

Caltrain, owned and operated by the Peninsula Corridor Joint Powers Board, operates between San Francisco and San Jose, with commute service to Gilroy. Average weekday ridership on the mix of 90 local, limited and express weekday trains is 42,000. Local, hourly service is provided on Saturdays and Sundays.

View comments or post a comment on this story. (0 Comments)

More News

FRA makes $25M available for rail infrastructure safety upgrades

Applicants can request funds for safety improvements to railroad infrastructure, including railroad crossings, track, tunnels, bridges, yards and other areas.

NJ TRANSIT's Hudson-Bergen line running modified service for 3rd day

Service has been hampered since overhead catenary wires were yanked down when a dump truck lowered its bed two days ago. There is no timetable for the repair of the wires.

D.C. Metro rules out power cables as factor in recent smoke incident

Passengers aboard the train described a tense atmosphere, with smoke in some of the railcars, flames visible outside the train and the odor of electrical smoke evoking memories of the Jan. 12, 2015, L’Enfant Plaza Metro station incidnet that left one rider dead and scores sickened

Alstom awarded major re-signaling project in the UK

Collaborated with Network Rail to develop an interlocking solution based on Alstom’s Smartlock range that will be ready for ETCS installation allowing trains with ETCS capability to operate on that section of the line.

Sacramento RT taps HDR Inc. for streetcar design

The contract outlines a $10 million budget to construct the streetcar line.The city wants the money to come from property owners near the streetcar line, but they rejected it in a vote last year.

See More News

Post a Comment

Post Comment

Comments (0)

More From The World's Largest Fleet Publisher

Automotive Fleet

The Car and truck fleet and leasing management magazine

Business Fleet

managing 10-50 company vehicles

Fleet Financials

Executive vehicle management

Government Fleet

managing public sector vehicles & equipment

TruckingInfo.com

THE COMMERCIAL TRUCK INDUSTRY’S MOST IN-DEPTH INFORMATION SOURCE

Work Truck Magazine

The number 1 resource for vocational truck fleets

Schoolbus Fleet

Serving school transportation professionals in the U.S. and Canada

LCT Magazine

Global Resource For Limousine and Bus Transportation

Please sign in or register to .    Close