Rail

Operation Lifesaver launches Chicago safety campaign

Posted on January 14, 2011

Operation Lifesaver launched two new safety public service announcements (PSAs) last week at Amtrak’s Union Station in Chicago. The television safety campaign, targeting 18 to 34 year olds and Hispanic viewers, is aimed at preventing vehicle-train tragedies in the Chicago area, where crossing incidents increased in 2010.

Illinois Commerce Commission officials assisted in the kickoff event featuring the PSAs. The Federal Railroad Administration provided Operation Lifesaver’s grant for the campaign.

“Operation Lifesaver selected Chicago to launch this public service campaign because of its status as an important railroad hub,” said Illinois Operation Lifesaver State Coordinator Chip Pew. “With the growth of freight and commuter rail and the advent of high-speed rail, Operation Lifesaver’s safety message is more important than ever."

The first PSA, “Where’s the Best Man?” tells the story of a missing best man racing to his friend’s wedding. A hasty decision to “save time” at the crossing brings consequences, raising the question: “Getting there. Is it worth your life?”

The second PSA, “Conductor Distraido (Distracted Driver),” reaches out to 26 percent of the Chicago media market who watch Spanish-language TV.  It features two guys concentrating on a new truck’s electronic gadgets instead of the highway-rail grade crossing ahead, with the message: “Stay focused, stay alive at rail crossings.”

The spots will be shown on Chicago area television stations and their websites in cooperation with the Illinois Broadcasters Association.

PSAs will be distributed nationwide as funds become available.

View comments or post a comment on this story. (0 Comments)

More News

Hyperloop to build full-scale track next year

The Quay Valley, Calif. Hyperloop track will be built using HTT’s tube, capsule and station models. It will be instrumental in optimizing passenger system needs — such as loading, departure and safety considerations — to ensure Hyperloop is ready for larger-scale operation.

Keolis/MBTA make strides with commuter rail snowstorm recovery

Milestones include the completion of snow and ice removal from all platforms and critical rail switches system-wide, as well as the addition of supplemental trains, doubledecker and standard passenger cars to increase capacity and combat overcrowding.

Alstom to deliver to Sydney Citadis X05

Company is responsible for the integrated tramway system, which includes the design, delivery and commissioning of 30 coupled Citadis X05 trams; power supply equipment, including APS -ground power supply; signaling systems, the energy recovery system HESOP, depot equipment and maintenance.

Ann Arbor transit official urged MDOT not to lease railcars

In 2009, more than a year before MDOT signed a contract to lease and refurbish the double-decker railcars, which since have cost the state about $12 million, an Ann Arbor transit official told MDOT the cars were not suitable for proposed commuter rail services because they didn't meet federal requirements.

Hitachi purchases manufacturer of Honolulu's rail system

Finmeccanica owns all of AnsaldoBreda, which is unprofitable, and 40% of Ansaldo STS, which is profitable, according to the report. The two Ansaldo companies formed a joint venture, Ansaldo Honolulu JV, to design and build the 20-mile, 21-station elevated train system for Oahu under a $1.4 billion contract.

See More News

Post a Comment

Post Comment

Comments (0)

Please sign in or register to .    Close