Rail

Operation Lifesaver launches Chicago safety campaign

Posted on January 14, 2011

Operation Lifesaver launched two new safety public service announcements (PSAs) last week at Amtrak’s Union Station in Chicago. The television safety campaign, targeting 18 to 34 year olds and Hispanic viewers, is aimed at preventing vehicle-train tragedies in the Chicago area, where crossing incidents increased in 2010.

Illinois Commerce Commission officials assisted in the kickoff event featuring the PSAs. The Federal Railroad Administration provided Operation Lifesaver’s grant for the campaign.

“Operation Lifesaver selected Chicago to launch this public service campaign because of its status as an important railroad hub,” said Illinois Operation Lifesaver State Coordinator Chip Pew. “With the growth of freight and commuter rail and the advent of high-speed rail, Operation Lifesaver’s safety message is more important than ever."

The first PSA, “Where’s the Best Man?” tells the story of a missing best man racing to his friend’s wedding. A hasty decision to “save time” at the crossing brings consequences, raising the question: “Getting there. Is it worth your life?”

The second PSA, “Conductor Distraido (Distracted Driver),” reaches out to 26 percent of the Chicago media market who watch Spanish-language TV.  It features two guys concentrating on a new truck’s electronic gadgets instead of the highway-rail grade crossing ahead, with the message: “Stay focused, stay alive at rail crossings.”

The spots will be shown on Chicago area television stations and their websites in cooperation with the Illinois Broadcasters Association.

PSAs will be distributed nationwide as funds become available.

View comments or post a comment on this story. (0 Comments)

More News

Cincinnati Streetcar signs up naming rights sponsor

Cincinnati Bell will pay $340,000 per year for 10 years under the agreement.

FTA re-allocates funds to WMATA Metrorail safety oversight work

The $900,000 in funds will be used to hire contractors to specifically participate in FTA’s oversight efforts in an effort to eventually transfer that knowledge and expertise to the new Metrorail Safety Commission.

N.Y. MTA completes LIRR Double Track project

Extending from Farmingdale to Ronkonkoma, the track will dramatically reduce delays on the LIRR and enable more off peak service in both directions by adding 13 miles of parallel track.

Sacramento RT exploring selling naming rights to light rail stations

Board chair Jay Schenirer said last week that the agency needs to prove that it really is providing a cleaner, friendlier and safer service before major sponsors are likely to sign on.

Amtrak names ex-Norfolk Southern chief as new CEO

Charles W. "Wick" Moorman comes to Amtrak after more than 40 years at NS where he rose from management trainee to CEO and chairman of the Board of Directors.

See More News

Post a Comment

Post Comment

Comments (0)

More From The World's Largest Fleet Publisher

Automotive Fleet

The Car and truck fleet and leasing management magazine

Business Fleet

managing 10-50 company vehicles

Fleet Financials

Executive vehicle management

Government Fleet

managing public sector vehicles & equipment

TruckingInfo.com

THE COMMERCIAL TRUCK INDUSTRY’S MOST IN-DEPTH INFORMATION SOURCE

Work Truck Magazine

The number 1 resource for vocational truck fleets

Schoolbus Fleet

Serving school transportation professionals in the U.S. and Canada

LCT Magazine

Global Resource For Limousine and Bus Transportation

Please sign in or register to .    Close