Phoenix Metro to wrap trains for buy local initiative

Posted on October 10, 2011

To celebrate all of the local businesses in the valley, Local First Arizona partnered with Phoenix Metro to create a light rail wrap and a full marketing campaign for "Shift the Way you Shop," to run through the holidays that will include a mobile app riders can use to find any locally-owned retail store, restaurant or entertainment within one-half mile of each light rail stop.

The mobile app is free and will be available beginning October 12.

"Local businesses are assets to our line," said Metro CEO Steve Banta. "The partnership with Local First Arizona is another opportunity for us to connect with these businesses and provide value to our transit riders."

For the launch, several notable people in the valley will identify their favorite light rail stops and join riders, local first fans, and others to ride and explore their community.

Shift the Way you Shop was inspired by a study that was recently completed in Grand Rapids, Mich., that examined the spending patterns of residents and businesses. Grand Rapids County simply shifted 10 percent of their spending from national to local businesses, the result would be 1,600 new jobs, an additional $130 million invested in the local economy and an increase of $50 million in local wages within one year.

View comments or post a comment on this story. (0 Comments)

More News

Cummins ships first QSK95 engine for the rail market

The engine, rated at 4400 hp (3281 kW) will be delivered to Siemens® manufacturing facility in Sacramento, Calif., where it will be installed into a Charger® locomotive.

Thales to modernize signaling for N.Y. MTA's Queens Line

According to MTA’s vision, this line will also be the first interoperable one in the world: it will allow Thales equipment to work seamlessly with other CBTC suppliers’ equipment.

Amtrak to start charging fees for baggage exceeding limits

Amtrak will start on Thursday charging $20 to passengers who exceed limits for carry-on and personal items.

Metra expands online ticket payment options

Customers who purchase tickets for the Northeast Illinois commuter rail system through the agency’s website now have the ability to split their payments among credit and debit cards, including pre-tax transit benefit debit cards.

Las Vegas high-speed rail partners up, Authority meets

The joint venture says construction could begin in September 2016 once it has acquired all the necessary approvals.

See More News

Post a Comment

Post Comment

Comments (0)

More From The World's Largest Fleet Publisher

Automotive Fleet

The Car and truck fleet and leasing management magazine

Business Fleet

managing 10-50 company vehicles

Fleet Financials

Executive vehicle management

Government Fleet

managing public sector vehicles & equipment



Work Truck Magazine

The resource for managers of class 1-7 truck Fleets

Schoolbus Fleet

Serving school transportation professionals in the U.S. and Canada

LCT Magazine

Global Resource For Limousine and Bus Transportation

Please sign in or register to .    Close