Rail

Chicago Transit amends ad guidelines

Posted on March 15, 2012

The Chicago Transit Authority's (CTA) board approved an ordinance to update its advertising guidelines, including lifting the ban on advertising alcoholic beverages on railcars and at certain rail stations. While the CTA will allow the advertisement of alcoholic beverages, the ordinance restricts the ads to specific areas and sets additional conditions.

Advertisement of alcoholic beverages will be limited primarily to the Central Business District, matching the geographic area of JC Decaux bus shelters, owned and managed by the city of Chicago and where alcohol ads are currently permitted. Alcoholic beverage ads and will not exceed 9.99% of the total advertising space on the transit system at any one time. No alcohol advertising will be permitted on buses.

Alcoholic beverage ads will not be permitted in rail stations where reduced fare student riders exceed 7.5% of the total ridership. No more than 15 exterior railcar pairs will have alcohol advertisements posted on the system at any one time.

Three percent of the advertisement area must display a statement indicating the legal drinking age in Illinois and the dangers of alcohol consumption during pregnancy, in connection with the operation of heavy machinery, or while driving.

As a result of this ordinance change, Titan Worldwide, CTA's advertising broker, is guaranteeing a higher minimum annual guarantee. The total amount in new advertising revenue for the remainder of the three-year contract is approximately $3.2 million, bringing the total minimum annual guarantee for all advertisements to approximately $57.5 million.

In addition, political ads and public service announcements by nonprofit organizations and governmental agencies will require the disclosure of the entity, which is sponsoring or paying for the advertisement. This guideline protects the CTA from appearing to endorse any political candidate or particular point of view.

The ordinance also adopts stricter language for the prohibition of advertising that is libelous; infringes on copyrights; is detrimental to the commercial or administrative interests; or disparages the CTA or public transportation, the City of Chicago or other government entities.

New language was also added to make clear CTA's policy, which is consistent with Illinois law prohibiting ads promoting infidelity, escort services and sexually-oriented products or businesses.

View comments or post a comment on this story. (0 Comments)

More News

Alstom awarded contract for 25 more 'Jazz' trains

The new orders, which are exercised as two options under a contract signed in 2012, bring Trenitalia’s mostly Italian Jazz fleet to 95 trainsets.

Japanese maglev train breaks own speed record

The train reached 375 miles per hour in a test run on Tuesday, surpassing its previous record of 361 miles per hour set in 2003. The train traveled for just over a mile at a speed exceeding 373 miles per hour.

VRE making first service expansion in 23 years

The $3.4 million North Virginia station is the first of several major projects the agency is pursuing as part of its goal to double ridership by 2040. Next month, it will launch a mobile app to give riders the option of purchasing and showing tickets via smartphones, and it will add a train to the Fredericksburg Line this summer.

N.Y. subway ridership reaches 65-year high

The increased number of customers creates challenges for the MTA to operate the subway system while minimizing delays, crowding and inconvenience. The subway system has traditionally performed maintenance work during off-peak hours, which are now experiencing record ridership.

Mass. Gov. to unveil sweeping MBTA reforms

Gov. Charlie Baker recently secured the resignations of the six Patrick administration appointees on the state transportation board and had a "clarifying" conversation with the MBTA’s interim boss Frank DePaola after he went public with concerns about the governor’s plan.

See More News

Post a Comment

Post Comment

Comments (0)

More From The World's Largest Fleet Publisher

Automotive Fleet

The Car and truck fleet and leasing management magazine

Business Fleet

managing 10-50 company vehicles

Fleet Financials

Executive vehicle management

Government Fleet

managing public sector vehicles & equipment

TruckingInfo.com

THE COMMERCIAL TRUCK INDUSTRY’S MOST IN-DEPTH INFORMATION SOURCE

Work Truck Magazine

The resource for managers of class 1-7 truck Fleets

Schoolbus Fleet

Serving school transportation professionals in the U.S. and Canada

LCT Magazine

Global Resource For Limousine and Bus Transportation

Please sign in or register to .    Close