Rail

Chicago transit to sell train naming rights

Posted on March 20, 2012

The Chicago Transit Authority (CTA), through its partner, IMG, issued Requests for Proposals for the naming rights to the CTA Holiday Train, New Year’s Eve Penny Rides, Free Rides for Chicago Public Schools students on the first day of school, and CTA Bus Tracker and Train Tracker.

Private companies now have this unique opportunity to associate their name with well-established, iconic CTA services. In addition to naming rights, this partnership will also include branding, advertising, communication and promotion, online promotion and links, and an onsite event announcing the participation of the selected bidder.

This initiative will allow CTA to increase revenues and make it possible for CTA to continue operating popular services.

Sponsorship contracts for the Holiday Train, Penny Rides and first day of school are for three years and CTA Bus and Train Tracker contracts are for one year. All RFP responses will be sent to IMG, selected by CTA in August 2011 to identify marketable CTA assets, determine their value and develop the requests for proposals to solicit sponsorships.

IMG is also in the process of identifying additional sponsorship opportunities for other CTA properties and assets. Under CTA’s contract, IMG will only be compensated if sponsorships are secured and approved by the Chicago Transit Board. Compensation is based strictly on commission and on a graduated percentage scale based on the value of the transaction.

Bids are due by noon on April 20. More information is available at www.transitchicago.com/partnership

View comments or post a comment on this story. (0 Comments)

More News

Bike repair kiosks coming to select MARTA stations

MARTA partnered with the Atlanta Bicycle Coalition, a bike advocacy and rider education organization, to initiate the campaign and identify locations for the repair kiosks.

Sacramento RT's Blue Line extension begins service

The expansion offers local commuters an alternative to congested Highway 99 and brings new transit service to the area’s major employers. It will also encourage new retail and residential development in specially zoned areas along the light rail line.

Ariz.'s Valley Metro extends rail line into Downtown Mesa

Seven months ahead of schedule and on budget, the additional 3.1-miles of service on Main Street between Sycamore Drive and Mesa Drive was greeted with big cheers from riders, business owners and local leaders.

San Diego MTS offers free video-on-demand service on trolleys

First U.S. public transportation system offering mobile-based multi-channel VOD

NJ Transit riders face major delays

After a car caught fire inside the Lincoln Tunnel and a train stalled in one of the Hudson River rail tunnels, the delays were the worst since several days of train problems last month drew attention to the rail tunnels’ deteriorating condition.

See More News

Post a Comment

Post Comment

Comments (0)

More From The World's Largest Fleet Publisher

Automotive Fleet

The Car and truck fleet and leasing management magazine

Business Fleet

managing 10-50 company vehicles

Fleet Financials

Executive vehicle management

Government Fleet

managing public sector vehicles & equipment

TruckingInfo.com

THE COMMERCIAL TRUCK INDUSTRY’S MOST IN-DEPTH INFORMATION SOURCE

Work Truck Magazine

The resource for managers of class 1-7 truck Fleets

Schoolbus Fleet

Serving school transportation professionals in the U.S. and Canada

LCT Magazine

Global Resource For Limousine and Bus Transportation

Please sign in or register to .    Close