Rail

Chicago transit to sell train naming rights

Posted on March 20, 2012

The Chicago Transit Authority (CTA), through its partner, IMG, issued Requests for Proposals for the naming rights to the CTA Holiday Train, New Year’s Eve Penny Rides, Free Rides for Chicago Public Schools students on the first day of school, and CTA Bus Tracker and Train Tracker.

Private companies now have this unique opportunity to associate their name with well-established, iconic CTA services. In addition to naming rights, this partnership will also include branding, advertising, communication and promotion, online promotion and links, and an onsite event announcing the participation of the selected bidder.

This initiative will allow CTA to increase revenues and make it possible for CTA to continue operating popular services.

Sponsorship contracts for the Holiday Train, Penny Rides and first day of school are for three years and CTA Bus and Train Tracker contracts are for one year. All RFP responses will be sent to IMG, selected by CTA in August 2011 to identify marketable CTA assets, determine their value and develop the requests for proposals to solicit sponsorships.

IMG is also in the process of identifying additional sponsorship opportunities for other CTA properties and assets. Under CTA’s contract, IMG will only be compensated if sponsorships are secured and approved by the Chicago Transit Board. Compensation is based strictly on commission and on a graduated percentage scale based on the value of the transaction.

Bids are due by noon on April 20. More information is available at www.transitchicago.com/partnership

View comments or post a comment on this story. (0 Comments)

More News

D.C. Metro to introduce new 7000-Series railcars in April

The introduction of the first new train will be the most significant milestone to date for a project that has spanned nearly five years from approval and funding, through design and engineering, to testing and certification.

Alstom secures power supply contract for Kochi metro in India

This contract includes high voltage cabling from the state grid for the new 16-mile metro line. Alstom is the main supplier of Kochi metro after it has been awarded previous orders for 25 Metropolis trainsets, signalling, telecom and electrification. Commercial service is scheduled to begin in March 2016.

Bombardier signs maintenance contract for National Express Essex system

The contract, which is for a ten-year period with the option to extend another 5 years, covers maintenance and spare parts on 74 four-car Class 357 ELECTROSTAR trains and is valued at approximately $213 million.

MBTA gets winter weather advice from 'peer' cities

Suggestions included using special diesel-powered vehicles to clear snow from tracks, as well as using deicing chemicals to prevent the third rail from freezing and losing contact with the trains.

Chicago Transit replacing airport escalator damaged in train wreck

The train wreck, which occurred in the early morning of March 24, 2014, when the operator allegedly fell asleep, injured more than 30 people and caused roughly $9 million in damage. The lead railcar had to be cut up to remove it from the escalator.

See More News

Post a Comment

Post Comment

Comments (0)

More From The World's Largest Fleet Publisher

Automotive Fleet

The Car and truck fleet and leasing management magazine

Business Fleet

managing 10-50 company vehicles

Fleet Financials

Executive vehicle management

Government Fleet

managing public sector vehicles & equipment

TruckingInfo.com

THE COMMERCIAL TRUCK INDUSTRY’S MOST IN-DEPTH INFORMATION SOURCE

Work Truck Magazine

The resource for managers of class 1-7 truck Fleets

Schoolbus Fleet

Serving school transportation professionals in the U.S. and Canada

LCT Magazine

Global Resource For Limousine and Bus Transportation

Please sign in or register to .    Close