Rail

Chicago transit to sell train naming rights

Posted on March 20, 2012

The Chicago Transit Authority (CTA), through its partner, IMG, issued Requests for Proposals for the naming rights to the CTA Holiday Train, New Year’s Eve Penny Rides, Free Rides for Chicago Public Schools students on the first day of school, and CTA Bus Tracker and Train Tracker.

Private companies now have this unique opportunity to associate their name with well-established, iconic CTA services. In addition to naming rights, this partnership will also include branding, advertising, communication and promotion, online promotion and links, and an onsite event announcing the participation of the selected bidder.

This initiative will allow CTA to increase revenues and make it possible for CTA to continue operating popular services.

Sponsorship contracts for the Holiday Train, Penny Rides and first day of school are for three years and CTA Bus and Train Tracker contracts are for one year. All RFP responses will be sent to IMG, selected by CTA in August 2011 to identify marketable CTA assets, determine their value and develop the requests for proposals to solicit sponsorships.

IMG is also in the process of identifying additional sponsorship opportunities for other CTA properties and assets. Under CTA’s contract, IMG will only be compensated if sponsorships are secured and approved by the Chicago Transit Board. Compensation is based strictly on commission and on a graduated percentage scale based on the value of the transaction.

Bids are due by noon on April 20. More information is available at www.transitchicago.com/partnership

View comments or post a comment on this story. (0 Comments)

More News

Alstom opens new Brazilian Citadis production line

The new production facility will serve the Brazilian market and, in a near future, the Latin America region where a number of new tramway projects are emerging. When fully operational, the facility will employ around 150 people.

FRA ramps up campaign to address nationwide grade crossing safety

The first phase of the effort calls upon local law enforcement agencies to show a greater presence at grade crossings, issue citations to drivers that violate rules of the road at crossings and consider rapid implementation of best practices for grade crossing safety.

S.C. city seeking elevated transit line bids

The first phase of the plan would construct a four-mile section elevated guideway above a section of abandoned railroad tracks. The first section of the elevated railway could connect Clemson University's International Center for Automotive Research campus with downtown Greenville.

MBTA considers options to compensate riders for snow woes

One option included offering one week of free fares throughout the system ($6 million in lost revenue).

Calif.'s Metrolink puts PTC into revenue service demo mode

With this latest accomplishment, Metrolink remains on track to become the nation’s first passenger rail system to have a fully implemented, interoperable PTC system in place.

See More News

Post a Comment

Post Comment

Comments (0)

Please sign in or register to .    Close