Rail

RTA New Orleans launches public safety campaign

Posted on March 29, 2012

The Regional Transit Authority (RTA) in New Orleans recently launched a new public safety campaign specifically targeted to pedestrians, drivers, joggers, cyclists and all who encounter the streetcars on a regular basis.

The overall goal of the campaign titled, "Tracks Can Kill: Live Outside the Lines," is to educate the public about the safest ways to coexist with streetcars in an effort to eliminate all preventable accidents, according to an RTA statement.

Through the use of television PSAs, advertisements on RTA vehicles, brochures, flyers and social media, the safety campaign grabs the viewer's attention with creative and direct messaging encouraging citizens to "think again" so that they avoid dangers while near a streetcar line.

Because pedestrians and drivers are often unaware of the potential dangers of a rail line, streetcar operators have few options when a pedestrian or driver comes into the immediate path of a moving streetcar, resulting in an unnecessary incident. This safety campaign brings greater awareness to the hazards associated with jogging and cycling on the tracks and encourages motorists to treat the median, or neutral ground as an additional lane of traffic, according to the RTA.

Safety is the number one priority of Veolia Transportation and the RTA. The goal of the campaign is to inform the citizens of the important role they can play in protecting themselves and the historic streetcars. The RTA's priority is to decrease streetcar accidents and save lives.

In an effort to meet this goal, the RTA's safety campaign also encourages citizens to always look both ways before crossing the track; look left before making left hand turns when driving along the rail lines; never walk, run, sit or play on the tracks; keep children close while near tracks, and use good judgment and remain alert when near rail lines.




More News

Alstom receives contract for Ottowa light rail expansion

The contract is worth almost $223.9 million and part of an effort to extend the Confederation Line further east by 7.5 miles and west by 9.3 miles.

MARTA launches initiative to aesthetically enhance rail stations

The authority kicked off the newly established “Artbound” program with an inaugural launch event featuring dancers and musicians at Five Points MARTA Station this week.

Alstom-equipped Bangalore Metro Green Line launches service

It includes the Urbalis 200 Automatic Train Control system, which will ensure optimal safety, flexible operations, and heightened passenger comfort, according to the company.

Bombardier wins major UK rail, maintenance contract

In addition, the company will execute a Technical Services and Spares Supply Agreement for the duration of the seven-year franchise, with an option to extend for 11 periods in line with the existing franchise extension option.

Honolulu legislature to hold special session on rail project funding

The project was expected to cost $5.2 billion just a few years ago but is now estimated to cost as much as $10 billion with financing. The city’s latest figures project a $1.384 billion shortfall from now to 2024.

See More News

More From The World's Largest Fleet Publisher

Automotive Fleet

The Car and truck fleet and leasing management magazine

Business Fleet

managing 10-50 company vehicles

Fleet Financials

Executive vehicle management

Government Fleet

managing public sector vehicles & equipment

TruckingInfo.com

THE COMMERCIAL TRUCK INDUSTRY’S MOST IN-DEPTH INFORMATION SOURCE

Work Truck Magazine

The number 1 resource for vocational truck fleets

Schoolbus Fleet

Serving school transportation professionals in the U.S. and Canada

LCT Magazine

Global Resource For Limousine and Bus Transportation

Please sign in or register to .    Close