Rail

Chicago Transit issues RFP for naming rights

Posted on May 31, 2012

The Chicago Transit Authority (CTA) in partnership with IMG Worldwide issued Requests for Proposals (RFP) seeking naming rights and sponsorships for 11 “L” stations.

In addition to naming rights, the collaboration will also put a sponsor’s name and logo on CTA system maps, exclusive advertising within the station and other collateral materials such as downtown sight-seeing guides produced by the CTA. At stations, signage will show the corporate name first, followed by the existing station name.

The CTA will choose partners not only based on their financial offer, but also on the company’s reputation, how well the company matches the specific station image and the company’s financial stability. Responses to requests for proposals are due in September.

CTA and IMG conducted market research which indicated that Chicagoans and CTA customers were open to and supportive of the idea of station sponsorship. Additional opportunities for sponsorship were offered in March 2012 for the Holiday Train, Penny Rides, First-Day Free-Rides for CPS students, as well as CTA Bus and Train Tracker.

View comments or post a comment on this story. (0 Comments)

More News

FTA awards $1B federal grant for San Diego trolley extension

The extension will improve access to employment hubs and numerous educational and medical facilities north of downtown, making it easier for people to travel throughout the city.

Brookville delivers first of six Detroit M-1 RAIL streetcars

The streetcar’s early arrival marks the second early delivery by Brookville this year. Two option vehicles were delivered to Dallas Area Rapid Transit six months ahead of contractual delivery this summer.

Michael Baker names Sepulveda to VP, rail-transit post

For the last five years, Don Sepulveda has served as the executive officer of regional rail for Los Angeles Metro, where he developed a $2.5-billion rail program.

Cubic, partners innovate gateless train station tech to speed passenger management

Is working in partnership with Go Ahead Group, Mövement Strategies, Maynard Group and Bristol Robotics Laboratory to develop a concept demonstrator based on advanced ticket detection technologies that can be integrated into a single gateless system.

FRA awards $25M in grants to upgrade safety railroad crossings, stations

Received 40 eligible applications requesting $67.5 million, nearly three times the $25 million that Congress provided in the 2016 Consolidated Appropriations Act that funds DOT.

See More News

Post a Comment

Post Comment

Comments (0)

More From The World's Largest Fleet Publisher

Automotive Fleet

The Car and truck fleet and leasing management magazine

Business Fleet

managing 10-50 company vehicles

Fleet Financials

Executive vehicle management

Government Fleet

managing public sector vehicles & equipment

TruckingInfo.com

THE COMMERCIAL TRUCK INDUSTRY’S MOST IN-DEPTH INFORMATION SOURCE

Work Truck Magazine

The number 1 resource for vocational truck fleets

Schoolbus Fleet

Serving school transportation professionals in the U.S. and Canada

LCT Magazine

Global Resource For Limousine and Bus Transportation

Please sign in or register to .    Close