Rail

NYC Transit urges subway riders to safeguard belongings

Posted on June 25, 2012

Photo courtesy N.Y. MTA. Photographer Patrick Cashin.
Photo courtesy N.Y. MTA. Photographer Patrick Cashin.
MTA New York City Transit is launching a new public service campaign urging subway riders to keep a close watch over their personal electronic devices while in the system. “Don’t be a target of opportunity!” posters have begun appearing in subway cars around the system and they send a very clear message: “Safeguard your stuff.”

These ever-popular, light and compact electronic devices have become the favorite targets of opportunistic thieves who take advantage of riders who fail to pay attention to their surroundings. The posters warn customers to be especially vigilant, particularly when seated or standing near doors.

“Unfortunately, these items have become tempting targets for thieves and what we are seeking to do with this campaign is remind our customers to take extra care when using them by being watchful of their environment,” said NYC Transit President Thomas F. Prendergast.

The campaign was developed in consultation with the NYPD, based in part on a video they produced earlier this year educating customers about device safety. The videos addressed the issues of vigilance and situational awareness when using electronic devices in the subway.
New York City Police Commissioner Raymond W. Kelly said, "Enforcement and public awareness are both critical to combating thefts of iPhones and other electronic devices on the subway.

This campaign reminds transit riders that when you are aware of your surroundings, and guard your electronic devices, you help protect yourself against would-be thieves."

More than 2,000 of the “premium square” posters are being installed on subway cars throughout the system. The campaign will also appear in the On the Go! Travel Station rotation as well as on Station Advisory Information Display S.A.I.D screens when they read “Good Service.”

View comments or post a comment on this story. (0 Comments)

More News

Alstom awarded contract for 25 more 'Jazz' trains

The new orders, which are exercised as two options under a contract signed in 2012, bring Trenitalia’s mostly Italian Jazz fleet to 95 trainsets.

Japanese maglev train breaks own speed record

The train reached 375 miles per hour in a test run on Tuesday, surpassing its previous record of 361 miles per hour set in 2003. The train traveled for just over a mile at a speed exceeding 373 miles per hour.

VRE making first service expansion in 23 years

The $3.4 million North Virginia station is the first of several major projects the agency is pursuing as part of its goal to double ridership by 2040. Next month, it will launch a mobile app to give riders the option of purchasing and showing tickets via smartphones, and it will add a train to the Fredericksburg Line this summer.

N.Y. subway ridership reaches 65-year high

The increased number of customers creates challenges for the MTA to operate the subway system while minimizing delays, crowding and inconvenience. The subway system has traditionally performed maintenance work during off-peak hours, which are now experiencing record ridership.

Mass. Gov. to unveil sweeping MBTA reforms

Gov. Charlie Baker recently secured the resignations of the six Patrick administration appointees on the state transportation board and had a "clarifying" conversation with the MBTA’s interim boss Frank DePaola after he went public with concerns about the governor’s plan.

See More News

Post a Comment

Post Comment

Comments (0)

More From The World's Largest Fleet Publisher

Automotive Fleet

The Car and truck fleet and leasing management magazine

Business Fleet

managing 10-50 company vehicles

Fleet Financials

Executive vehicle management

Government Fleet

managing public sector vehicles & equipment

TruckingInfo.com

THE COMMERCIAL TRUCK INDUSTRY’S MOST IN-DEPTH INFORMATION SOURCE

Work Truck Magazine

The resource for managers of class 1-7 truck Fleets

Schoolbus Fleet

Serving school transportation professionals in the U.S. and Canada

LCT Magazine

Global Resource For Limousine and Bus Transportation

Please sign in or register to .    Close