Rail

NYC Transit urges subway riders to safeguard belongings

Posted on June 25, 2012

Photo courtesy N.Y. MTA. Photographer Patrick Cashin.
Photo courtesy N.Y. MTA. Photographer Patrick Cashin.
MTA New York City Transit is launching a new public service campaign urging subway riders to keep a close watch over their personal electronic devices while in the system. “Don’t be a target of opportunity!” posters have begun appearing in subway cars around the system and they send a very clear message: “Safeguard your stuff.”

These ever-popular, light and compact electronic devices have become the favorite targets of opportunistic thieves who take advantage of riders who fail to pay attention to their surroundings. The posters warn customers to be especially vigilant, particularly when seated or standing near doors.

“Unfortunately, these items have become tempting targets for thieves and what we are seeking to do with this campaign is remind our customers to take extra care when using them by being watchful of their environment,” said NYC Transit President Thomas F. Prendergast.

The campaign was developed in consultation with the NYPD, based in part on a video they produced earlier this year educating customers about device safety. The videos addressed the issues of vigilance and situational awareness when using electronic devices in the subway.
New York City Police Commissioner Raymond W. Kelly said, "Enforcement and public awareness are both critical to combating thefts of iPhones and other electronic devices on the subway.

This campaign reminds transit riders that when you are aware of your surroundings, and guard your electronic devices, you help protect yourself against would-be thieves."

More than 2,000 of the “premium square” posters are being installed on subway cars throughout the system. The campaign will also appear in the On the Go! Travel Station rotation as well as on Station Advisory Information Display S.A.I.D screens when they read “Good Service.”

View comments or post a comment on this story. (0 Comments)

More News

MBTA's Green Line extension awarded $250M fed infusion

The 4.7-mile light rail line will serve some of the region’s most densely populated communities that currently lack access to rail transit.

Sound Transit breaks ground on Capitol Hill Station TOD

Construction of affordable housing, mixed-used development near popular light rail station begins.

Beijing subway to use 'bio-recognition tech' to speed passenger flow

Facial recognition cameras would be able to detect people’s faces, potentially allowing them to bypass normal ticketing channels.

New intercity rail service launches in Connecticut

Connects to a number of other rail services, including Metro-North, Shoreline East, and Amtrak including Amtrak’s Acela

Alstom to supply 38 Citadis trams for German operator

Will also provide training, repair equipment and warranty services. The contract includes an option for 15 additional vehicles.

See More News

Post a Comment

Post Comment

Comments (0)

More From The World's Largest Fleet Publisher

Automotive Fleet

The Car and truck fleet and leasing management magazine

Business Fleet

managing 10-50 company vehicles

Fleet Financials

Executive vehicle management

Government Fleet

managing public sector vehicles & equipment

TruckingInfo.com

THE COMMERCIAL TRUCK INDUSTRY’S MOST IN-DEPTH INFORMATION SOURCE

Work Truck Magazine

The number 1 resource for vocational truck fleets

Schoolbus Fleet

Serving school transportation professionals in the U.S. and Canada

LCT Magazine

Global Resource For Limousine and Bus Transportation

Please sign in or register to .    Close