Rail

Minn. Metro cuts Northstar fares

Posted on August 1, 2012

Minneapolis’ Metro Transit reduced fares for most weekday trips on the Northstar Commuter Rail by $1 beginning Aug. 1. The initiative kicks off a promotional campaign to show commuters in the Northwest metropolitan area that now is the time to try Northstar.

The campaign encourages commuters driving alone in the Northstar corridor to trade unpredictable, start-and-stop rush hour traffic for reliable, smooth travel on Northstar trains. The campaign will include advertising in community newspapers and on billboards along the Highway 10 corridor as well as a direct mailing targeted to downtown workers living near stations along the line.

“Surveys show that once commuters try Northstar, they value it and keep riding,” said Brian Lamb, GM, Metro Transit. “However, surveys also show that non-riders perceive fares to be too high. This promotion encourages those commuters to get on board and experience the comfort and near-perfect on-time performance of Northstar.”

In addition, Metro Transit is working with companies that offer the Metropass employer-based transit program to promote the fare reduction to employees. Nearly 33,000 commuters are enrolled in the Metropass program, which is available to 177,000 employees at 267 Twin Cities employers. Because customers with Metropasses receive a $3 credit toward every Northstar trip, they will be able to ride Northstar for no additional charge when they board at Anoka, Coon Rapids and Fridley stations or travel between stations.

Although weekday commuters are the primary market for the campaign, downtown event-goers, bicyclists and other groups will also benefit from the lower fares. Regularly scheduled or special Northstar trains serve all Twins and Vikings games.

The goals of the fare reduction promotion are to build long-term ridership and maximize the regional investment in Northstar. The region’s first modern commuter rail line has operated within budget since opening on Nov. 16, 2009, despite falling short of pre-launch ridership projections.

View comments or post a comment on this story. (0 Comments)

More News

Siemens wins New York Communications-Based Train Control contract

The $156 million contract is to install the system on the Queens Boulevard Line, one of the busiest subway lines on the New York City Transit system.

Bike repair kiosks coming to select MARTA stations

MARTA partnered with the Atlanta Bicycle Coalition, a bike advocacy and rider education organization, to initiate the campaign and identify locations for the repair kiosks.

Sacramento RT's Blue Line extension begins service

The expansion offers local commuters an alternative to congested Highway 99 and brings new transit service to the area’s major employers. It will also encourage new retail and residential development in specially zoned areas along the light rail line.

Ariz.'s Valley Metro extends rail line into Downtown Mesa

Seven months ahead of schedule and on budget, the additional 3.1-miles of service on Main Street between Sycamore Drive and Mesa Drive was greeted with big cheers from riders, business owners and local leaders.

San Diego MTS offers free video-on-demand service on trolleys

First U.S. public transportation system offering mobile-based multi-channel VOD

See More News

Post a Comment

Post Comment

Comments (0)

More From The World's Largest Fleet Publisher

Automotive Fleet

The Car and truck fleet and leasing management magazine

Business Fleet

managing 10-50 company vehicles

Fleet Financials

Executive vehicle management

Government Fleet

managing public sector vehicles & equipment

TruckingInfo.com

THE COMMERCIAL TRUCK INDUSTRY’S MOST IN-DEPTH INFORMATION SOURCE

Work Truck Magazine

The resource for managers of class 1-7 truck Fleets

Schoolbus Fleet

Serving school transportation professionals in the U.S. and Canada

LCT Magazine

Global Resource For Limousine and Bus Transportation

Please sign in or register to .    Close