Minn. Metro cuts Northstar fares

Posted on August 1, 2012

Minneapolis’ Metro Transit reduced fares for most weekday trips on the Northstar Commuter Rail by $1 beginning Aug. 1. The initiative kicks off a promotional campaign to show commuters in the Northwest metropolitan area that now is the time to try Northstar.

The campaign encourages commuters driving alone in the Northstar corridor to trade unpredictable, start-and-stop rush hour traffic for reliable, smooth travel on Northstar trains. The campaign will include advertising in community newspapers and on billboards along the Highway 10 corridor as well as a direct mailing targeted to downtown workers living near stations along the line.

“Surveys show that once commuters try Northstar, they value it and keep riding,” said Brian Lamb, GM, Metro Transit. “However, surveys also show that non-riders perceive fares to be too high. This promotion encourages those commuters to get on board and experience the comfort and near-perfect on-time performance of Northstar.”

In addition, Metro Transit is working with companies that offer the Metropass employer-based transit program to promote the fare reduction to employees. Nearly 33,000 commuters are enrolled in the Metropass program, which is available to 177,000 employees at 267 Twin Cities employers. Because customers with Metropasses receive a $3 credit toward every Northstar trip, they will be able to ride Northstar for no additional charge when they board at Anoka, Coon Rapids and Fridley stations or travel between stations.

Although weekday commuters are the primary market for the campaign, downtown event-goers, bicyclists and other groups will also benefit from the lower fares. Regularly scheduled or special Northstar trains serve all Twins and Vikings games.

The goals of the fare reduction promotion are to build long-term ridership and maximize the regional investment in Northstar. The region’s first modern commuter rail line has operated within budget since opening on Nov. 16, 2009, despite falling short of pre-launch ridership projections.

View comments or post a comment on this story. (0 Comments)

More News

LA Metro unveils new tunnel boring machine named Angeli

At the event Board Chair Fasana awarded TAP Cards to students who won contests to name the TBM and create an illustration for its tail shield.

Bombardier confirms progress on turnaround plan

The actions support the company’s efforts to build its earnings growth potential and highlight its focus on improving productivity, reducing costs, and optimizing its worldwide footprint to deliver increased value to customers and shareholders.

BYD enters mass transit market with low-cost train

The light rail technology is applicable to small and medium-sized cities, heavy traffic routes, CBD’s and routes connecting tourist attractions in large cities, according to the company.

MBTA forgives $839K in fines stemming from 2015 winter performance

According to the report, the company said that the forgiven fines regarded maintenance issues, and that the MBTA agreed to waive them amid evidence that maintenance workers were pulled from their regular jobs to help shovel off tracks and shorten delays.

Brookville set to deliver second QLine streetcar

Each red and white streetcar will seat 125 passengers and feature Wi-Fi, vertical bicycle racks, and an HVAC unit. M-1 officials said that its delivery schedule and testing remain on schedule, with track testing set to begin later this fall.

See More News

Post a Comment

Post Comment

Comments (0)

More From The World's Largest Fleet Publisher

Automotive Fleet

The Car and truck fleet and leasing management magazine

Business Fleet

managing 10-50 company vehicles

Fleet Financials

Executive vehicle management

Government Fleet

managing public sector vehicles & equipment



Work Truck Magazine

The number 1 resource for vocational truck fleets

Schoolbus Fleet

Serving school transportation professionals in the U.S. and Canada

LCT Magazine

Global Resource For Limousine and Bus Transportation

Please sign in or register to .    Close