Rail

Minn. Metro cuts Northstar fares

Posted on August 1, 2012

Minneapolis’ Metro Transit reduced fares for most weekday trips on the Northstar Commuter Rail by $1 beginning Aug. 1. The initiative kicks off a promotional campaign to show commuters in the Northwest metropolitan area that now is the time to try Northstar.

The campaign encourages commuters driving alone in the Northstar corridor to trade unpredictable, start-and-stop rush hour traffic for reliable, smooth travel on Northstar trains. The campaign will include advertising in community newspapers and on billboards along the Highway 10 corridor as well as a direct mailing targeted to downtown workers living near stations along the line.

“Surveys show that once commuters try Northstar, they value it and keep riding,” said Brian Lamb, GM, Metro Transit. “However, surveys also show that non-riders perceive fares to be too high. This promotion encourages those commuters to get on board and experience the comfort and near-perfect on-time performance of Northstar.”

In addition, Metro Transit is working with companies that offer the Metropass employer-based transit program to promote the fare reduction to employees. Nearly 33,000 commuters are enrolled in the Metropass program, which is available to 177,000 employees at 267 Twin Cities employers. Because customers with Metropasses receive a $3 credit toward every Northstar trip, they will be able to ride Northstar for no additional charge when they board at Anoka, Coon Rapids and Fridley stations or travel between stations.

Although weekday commuters are the primary market for the campaign, downtown event-goers, bicyclists and other groups will also benefit from the lower fares. Regularly scheduled or special Northstar trains serve all Twins and Vikings games.

The goals of the fare reduction promotion are to build long-term ridership and maximize the regional investment in Northstar. The region’s first modern commuter rail line has operated within budget since opening on Nov. 16, 2009, despite falling short of pre-launch ridership projections.

View comments or post a comment on this story. (0 Comments)

More News

FTA to reimburse L.A. Metro for early work on Purple Line extension

The approval also clears the way for Metro to take advantage of highly competitive tunnel contract bids, which have come in lower than expected.

FTA issues new ultimatum on Honolulu rail project

The FTA’s estimate puts rail’s price tag at $8.3 billion, which is $134 million more than the city’s budget estimate. HART now needs to find that additional money in the next 60 days.

Alstom debuts world's first hydrogen train entering passenger service

The zero-emission Coradia iLint, which debuted in Lower Saxony, Germany, can reach up to 140 km/h (90 mph).

WMATA announces contracting opportunity for Silver Line extension

Under the agency's plan to "Keep Metro Safe, Reliable and Affordable," the use of competitive contracting is recommended as a way to control operating and maintenance costs

Amtrak Pacifc Surfliner, MLB team up for rail safety awareness

Partners with San Diego Padres, Los Angeles Angels and California Operation Lifesaver to highlight the importance of safety around train tracks.

See More News

Post a Comment

Post Comment

Comments (0)

More From The World's Largest Fleet Publisher

Automotive Fleet

The Car and truck fleet and leasing management magazine

Business Fleet

managing 10-50 company vehicles

Fleet Financials

Executive vehicle management

Government Fleet

managing public sector vehicles & equipment

TruckingInfo.com

THE COMMERCIAL TRUCK INDUSTRY’S MOST IN-DEPTH INFORMATION SOURCE

Work Truck Magazine

The number 1 resource for vocational truck fleets

Schoolbus Fleet

Serving school transportation professionals in the U.S. and Canada

LCT Magazine

Global Resource For Limousine and Bus Transportation