Rail

MBTA mobile ticketing sales reach $1M

Posted on January 22, 2013

The Massachusetts Bay Transportation Authority’s (MBTA) mobile ticketing platform for riders reached $1 million in sales since its introduction system-wide on November 28, 2012.

In just less than three months, over 100,000 tickets have been purchased by more than 35,000 unique users using the ‘mTicket’ smartphone app. This means that customers are able to purchase passes for both the commuter rail and ferry service right from their phones — anytime, anywhere. They also are able to use their passes from their phones, eliminating a significant amount of waste from paper ticketing.

“The development and implementation of mobile ticketing for our commuter rail customers represents not only an improvement in service and convenience, but also in the way we are collecting revenue,” said Dr. Beverly Scott, GM of the MBTA. “We are still early in the effort but we feel we are saving thousands by not installing expensive vending machines, saving on ticket production and eliminating cash transactions — all while making riders commutes easier.”

In January alone, the number of unique visitors on an average weekday is 4,100 — up over 1,000 from usage in December. Almost 50,000 unique transactions have taken place and that number is only expected to grow as adoption increases and customers utilize the convenience of the ‘mTicket’ for their daily commutes or weekend excursions.

View comments or post a comment on this story. (0 Comments)

More News

Proposed downtown L.A. streetcar gets big boost

Supporters say ridership on the 3.8-mile service could reach 6,000 people per day.

Wabtec completes majority ownership of Faively Transport

The combination creates one of the world's largest public rail equipment companies, with revenues of about $4.2 billion and a presence in all key transit and freight rail markets worldwide.

Bombardier plant hosts royal visit from HRH The Duke of Cambridge

During his visit, His Royal Highness was given a site tour and inspected the company's assembly of Elizabeth line trains, where he met manufacturing, welding and painting apprentices.

Mich. State railway management certificate program updates offerings

The updated program treats the railway as a system, covering freight supply chain integration and efficient/value-added transportation of passengers.

WMATA proposes cutting late night rail service

Additionally, the earliest trains on Sunday would start at 8 a.m., while the start times for trains on weekdays and Saturdays would remain at 5 a.m. and 8 a.m., respectively.

See More News

Post a Comment

Post Comment

Comments (0)

More From The World's Largest Fleet Publisher

Automotive Fleet

The Car and truck fleet and leasing management magazine

Business Fleet

managing 10-50 company vehicles

Fleet Financials

Executive vehicle management

Government Fleet

managing public sector vehicles & equipment

TruckingInfo.com

THE COMMERCIAL TRUCK INDUSTRY’S MOST IN-DEPTH INFORMATION SOURCE

Work Truck Magazine

The number 1 resource for vocational truck fleets

Schoolbus Fleet

Serving school transportation professionals in the U.S. and Canada

LCT Magazine

Global Resource For Limousine and Bus Transportation

Please sign in or register to .    Close