Rail

MBTA mobile ticketing sales reach $1M

Posted on January 22, 2013

The Massachusetts Bay Transportation Authority’s (MBTA) mobile ticketing platform for riders reached $1 million in sales since its introduction system-wide on November 28, 2012.

In just less than three months, over 100,000 tickets have been purchased by more than 35,000 unique users using the ‘mTicket’ smartphone app. This means that customers are able to purchase passes for both the commuter rail and ferry service right from their phones — anytime, anywhere. They also are able to use their passes from their phones, eliminating a significant amount of waste from paper ticketing.

“The development and implementation of mobile ticketing for our commuter rail customers represents not only an improvement in service and convenience, but also in the way we are collecting revenue,” said Dr. Beverly Scott, GM of the MBTA. “We are still early in the effort but we feel we are saving thousands by not installing expensive vending machines, saving on ticket production and eliminating cash transactions — all while making riders commutes easier.”

In January alone, the number of unique visitors on an average weekday is 4,100 — up over 1,000 from usage in December. Almost 50,000 unique transactions have taken place and that number is only expected to grow as adoption increases and customers utilize the convenience of the ‘mTicket’ for their daily commutes or weekend excursions.

View comments or post a comment on this story. (0 Comments)

More News

Alstom receives contract for Ottowa light rail expansion

The contract is worth almost $223.9 million and part of an effort to extend the Confederation Line further east by 7.5 miles and west by 9.3 miles.

MARTA launches initiative to aesthetically enhance rail stations

The authority kicked off the newly established “Artbound” program with an inaugural launch event featuring dancers and musicians at Five Points MARTA Station this week.

Alstom-equipped Bangalore Metro Green Line launches service

It includes the Urbalis 200 Automatic Train Control system, which will ensure optimal safety, flexible operations, and heightened passenger comfort, according to the company.

Bombardier wins major UK rail, maintenance contract

In addition, the company will execute a Technical Services and Spares Supply Agreement for the duration of the seven-year franchise, with an option to extend for 11 periods in line with the existing franchise extension option.

Honolulu legislature to hold special session on rail project funding

The project was expected to cost $5.2 billion just a few years ago but is now estimated to cost as much as $10 billion with financing. The city’s latest figures project a $1.384 billion shortfall from now to 2024.

See More News

Post a Comment

Post Comment

Comments (0)

More From The World's Largest Fleet Publisher

Automotive Fleet

The Car and truck fleet and leasing management magazine

Business Fleet

managing 10-50 company vehicles

Fleet Financials

Executive vehicle management

Government Fleet

managing public sector vehicles & equipment

TruckingInfo.com

THE COMMERCIAL TRUCK INDUSTRY’S MOST IN-DEPTH INFORMATION SOURCE

Work Truck Magazine

The number 1 resource for vocational truck fleets

Schoolbus Fleet

Serving school transportation professionals in the U.S. and Canada

LCT Magazine

Global Resource For Limousine and Bus Transportation

Please sign in or register to .    Close