Rail

Amtrak campaign promotes Acela business amenities

Posted on February 27, 2013

Amtrak is launching a new advertising campaign for Acela Express service, its popular premium business product operating between Boston, New York and Washington, D.C.

The new “Take Off” campaign promotes the freedom and efficiency business travelers enjoy on Acela trains with captivating headlines like “Please Continue to Use All Electronic Devices,” “Seatbacks May Remain Reclined for As Long as You Like” and “Today’s Trip is Full of Leg Room.”

“The new campaign reflects the enhanced amenities and services that Acela provides for its business travelers,” said Matt Hardison, Amtrak chief marketing and sales officer. “Whether you are working or relaxing, Acela offers the convenience and comfort that business travelers deserve and expect.”

The fully integrated campaign includes digital, print, out of home and TV elements.

Ads featuring customers enjoying the upscale perks offered on Acela service, including conference tables, comfortable seating, a wide variety of food and beverage options and Wi-Fi are featured in the new campaign. Being productive and hassle-free en route to a destination is vividly captured in the crisp, quick-cut imagery featured in the new spots.

Draftfcb New York was selected as the new national advertising agency of record in October and worked in conjunction with Amtrak to develop the campaign.

 VIDEO: View the "Take Off" commercial, here.

View comments or post a comment on this story. (0 Comments)

More News

Hyperloop developer wants to offer free trips during off-peak hours

CEO Alhorn, who says that he took inspiration for his pricing strategy from video games that use a freemium model, wants "to make [Hyperloop] something you use every single day many times."

Alstom acquires 100% of Signaling Solutions Ltd.

The company was began as a 50-50 joint-venture between Alstom and Balfour Beatty in 2007 to provide advanced signaling solutions to the U.K. and Ireland’s rail sectors.

Md. MTA set to raise all rail fares

The fare increase is mandated by a state law that requires the MTA to adjust transit fares every five years. New fares also will apply to the transit agency’s local bus, commuter bus and paratransit services in the greater Baltimore area.

Report examines how to manage pedestrian traffic in crowded subway systems

Suggestions include encouraging coordination and knowledge sharing among various specialists responsible for aspects of the passenger experience, including construction and emergency evacuations and routinely assessing assumptions used to estimate pedestrian volumes and pedestrian characteristics.

N.Y. subway train suspension caused by massive theft of copper cable

At least 500 feet of the valuable cable was discovered stolen from roughly 12 locations along the A train tracks near Howard Beach, and some signal equipment and track components were damaged as well by electrical current that could not flow through the cable.

See More News

Post a Comment

Post Comment

Comments (0)

More From The World's Largest Fleet Publisher

Automotive Fleet

The Car and truck fleet and leasing management magazine

Business Fleet

managing 10-50 company vehicles

Fleet Financials

Executive vehicle management

Government Fleet

managing public sector vehicles & equipment

TruckingInfo.com

THE COMMERCIAL TRUCK INDUSTRY’S MOST IN-DEPTH INFORMATION SOURCE

Work Truck Magazine

The resource for managers of class 1-7 truck Fleets

Schoolbus Fleet

Serving school transportation professionals in the U.S. and Canada

LCT Magazine

Global Resource For Limousine and Bus Transportation

Please sign in or register to .    Close