Rail

Amtrak campaign promotes Acela business amenities

Posted on February 27, 2013

Amtrak is launching a new advertising campaign for Acela Express service, its popular premium business product operating between Boston, New York and Washington, D.C.

The new “Take Off” campaign promotes the freedom and efficiency business travelers enjoy on Acela trains with captivating headlines like “Please Continue to Use All Electronic Devices,” “Seatbacks May Remain Reclined for As Long as You Like” and “Today’s Trip is Full of Leg Room.”

“The new campaign reflects the enhanced amenities and services that Acela provides for its business travelers,” said Matt Hardison, Amtrak chief marketing and sales officer. “Whether you are working or relaxing, Acela offers the convenience and comfort that business travelers deserve and expect.”

The fully integrated campaign includes digital, print, out of home and TV elements.

Ads featuring customers enjoying the upscale perks offered on Acela service, including conference tables, comfortable seating, a wide variety of food and beverage options and Wi-Fi are featured in the new campaign. Being productive and hassle-free en route to a destination is vividly captured in the crisp, quick-cut imagery featured in the new spots.

Draftfcb New York was selected as the new national advertising agency of record in October and worked in conjunction with Amtrak to develop the campaign.

 VIDEO: View the "Take Off" commercial, here.

View comments or post a comment on this story. (0 Comments)

More News

Chicago Transit replacing airport escalator damaged in train wreck

The train wreck, which occurred in the early morning of March 24, 2014, when the operator allegedly fell asleep, injured more than 30 people and caused roughly $9 million in damage. The lead railcar had to be cut up to remove it from the escalator.

DART takes delivery of first streetcar for new service

The vehicle, which was a designed and built by Brookville Equipment Corp., will be the first streetcar in the U.S. that utilizes wireless traction power.

NJ TRANSIT marks Newark Penn Station's 80th year

Opened in 1935, Newark Penn Station is listed on both the State and National Registers of Historic Places. The station was originally designed and still operates as an intermodal facility serving pedestrian, taxi, bus and private vehicle traffic generated by the more than 50,000 transit customers who use the station each day.

Calgary Transit trains, buses breaking down more often

Part of the problem is an aging fleet, according to officials. Calgary Transit placed a $200-million deal in 2013 to buy 60 new light rail vehicles; however, those vehicles will not be operational until 2016.

Alstom to develop zero-emission train

The new trains for Hermann-Hesse railway line will be completely emission-free. In times of increasing energy costs and higher level of pollution, the development of this technology is essential.

See More News

Post a Comment

Post Comment

Comments (0)

Please sign in or register to .    Close