Rail

TTC creates 'personal car' for April Fool's Day

Posted on April 2, 2013

In the spirit of April Fool's Day, April 1, the Toronto Transit Commission announced a new customer service initiative called the “personal car,” which they promoted in a lighthearted video addressing customer etiquette on the subway.

According to a TTC release, customers frequently report irksome behaviors of their fellow riders on the subway, such as wearing bulky backpacks, putting feet on seats, bags on seats, eating meals, playing loud music and personal grooming.

The TTC created this special explainer video about the “personal car,” which shows TTC Executive Director, Corporate Communications Brad Ross (left) and Chief Customer Officer Chris Upfold acting out "offensive behaviors" such as talking loudly on cellphones and eating food, to help illustrate the faux initiative.

The TTC could have created an ad campaign to lecture and cajole those whose behaviours, while riding the TTC, are less than considerate. Instead, it produced this video on April Fool’s Day to help drive home some important points (in a light-hearted manner) about the need for greater consideration of others while taking public transit, according to the TTC.

While the “personal car” was not real, not even until noon on April 1, the TTC does, in all sincerity, encouraged its customers to consider others that day and every day while riding the TTC, the release said.

View comments or post a comment on this story. (0 Comments)

More News

Alstom debuts world's first hydrogen train entering passenger service

The zero-emission Coradia iLint, which debuted in Lower Saxony, Germany, can reach up to 140 km/h (90 mph).

WMATA announces contracting opportunity for Silver Line extension

Under the agency's plan to "Keep Metro Safe, Reliable and Affordable," the use of competitive contracting is recommended as a way to control operating and maintenance costs

Amtrak Pacifc Surfliner, MLB team up for rail safety awareness

Partners with San Diego Padres, Los Angeles Angels and California Operation Lifesaver to highlight the importance of safety around train tracks.

Zmudzinski to lead national rail systems at WSP

Will lead the firm’s transit and rail systems engineering team and support business development across the U.S.

4 teams submit design-build bids for Foothill Gold Line light rail project

Includes technical approach to completing the design and construction of the project, their management method, and financial bid.

See More News

Post a Comment

Post Comment

Comments (0)

More From The World's Largest Fleet Publisher

Automotive Fleet

The Car and truck fleet and leasing management magazine

Business Fleet

managing 10-50 company vehicles

Fleet Financials

Executive vehicle management

Government Fleet

managing public sector vehicles & equipment

TruckingInfo.com

THE COMMERCIAL TRUCK INDUSTRY’S MOST IN-DEPTH INFORMATION SOURCE

Work Truck Magazine

The number 1 resource for vocational truck fleets

Schoolbus Fleet

Serving school transportation professionals in the U.S. and Canada

LCT Magazine

Global Resource For Limousine and Bus Transportation