Rail

Amtrak targets multicultural travelers with new sites

Posted on November 6, 2013

Amtrak launched three microsites targeting multicultural travelers — DescubreNorteAmerica.com, a bilingual site for Hispanic consumers; MyBlackJourney.com for African American consumers; and AmtrakRideWithPride.com for the LGBT community.

While Amtrak’s main website is a travel-planning resource for all travelers, the microsites are culturally focused travel sites that host the unique, original multicultural voices of a rotating set of featured bloggers.

“The goal of Amtrak’s My Black Journey is to help you re-imagine what train travel can be,” said Amtrak editor, Saunya Connelly in her editor’s message on the site. “Our contributors focus on the personal experience of travel. This site will include cultural destinations and reflect the historical journey of African Americans living here.”

RideWithPride.com speaks to the Lesbian, Gay, Bisexual, Transgender (LGBT) traveler. The site is loaded with photos, testimonials and blog posts from Amtrak’s LGBT editor Mark Mastro.

“My job is to travel across the country, see new sites and connect with everyday people,” said Mastro. “More importantly, I share my experiences with those who are seeking a travel experience that makes them feel comfortable.”

“Diversity begins with respect. Respect for the community, for culture and, of course, for you,” added Liliana Lopez, Amtrak editor of DescubreNorteAmerica.com, which was developed in Spanish and provides culturally relevant information about train travel.

Amtrak will also highlight the microsites on social media via Facebook, Twitter and Instagram.

View comments or post a comment on this story. (0 Comments)

More News

D.C. Metro to introduce new 7000-Series railcars in April

The introduction of the first new train will be the most significant milestone to date for a project that has spanned nearly five years from approval and funding, through design and engineering, to testing and certification.

Alstom secures power supply contract for Kochi metro in India

This contract includes high voltage cabling from the state grid for the new 16-mile metro line. Alstom is the main supplier of Kochi metro after it has been awarded previous orders for 25 Metropolis trainsets, signalling, telecom and electrification. Commercial service is scheduled to begin in March 2016.

Bombardier signs maintenance contract for National Express Essex system

The contract, which is for a ten-year period with the option to extend another 5 years, covers maintenance and spare parts on 74 four-car Class 357 ELECTROSTAR trains and is valued at approximately $213 million.

MBTA gets winter weather advice from 'peer' cities

Suggestions included using special diesel-powered vehicles to clear snow from tracks, as well as using deicing chemicals to prevent the third rail from freezing and losing contact with the trains.

Chicago Transit replacing airport escalator damaged in train wreck

The train wreck, which occurred in the early morning of March 24, 2014, when the operator allegedly fell asleep, injured more than 30 people and caused roughly $9 million in damage. The lead railcar had to be cut up to remove it from the escalator.

See More News

Post a Comment

Post Comment

Comments (0)

More From The World's Largest Fleet Publisher

Automotive Fleet

The Car and truck fleet and leasing management magazine

Business Fleet

managing 10-50 company vehicles

Fleet Financials

Executive vehicle management

Government Fleet

managing public sector vehicles & equipment

TruckingInfo.com

THE COMMERCIAL TRUCK INDUSTRY’S MOST IN-DEPTH INFORMATION SOURCE

Work Truck Magazine

The resource for managers of class 1-7 truck Fleets

Schoolbus Fleet

Serving school transportation professionals in the U.S. and Canada

LCT Magazine

Global Resource For Limousine and Bus Transportation

Please sign in or register to .    Close