Rail

Amtrak targets multicultural travelers with new sites

Posted on November 6, 2013

Amtrak launched three microsites targeting multicultural travelers — DescubreNorteAmerica.com, a bilingual site for Hispanic consumers; MyBlackJourney.com for African American consumers; and AmtrakRideWithPride.com for the LGBT community.

While Amtrak’s main website is a travel-planning resource for all travelers, the microsites are culturally focused travel sites that host the unique, original multicultural voices of a rotating set of featured bloggers.

“The goal of Amtrak’s My Black Journey is to help you re-imagine what train travel can be,” said Amtrak editor, Saunya Connelly in her editor’s message on the site. “Our contributors focus on the personal experience of travel. This site will include cultural destinations and reflect the historical journey of African Americans living here.”

RideWithPride.com speaks to the Lesbian, Gay, Bisexual, Transgender (LGBT) traveler. The site is loaded with photos, testimonials and blog posts from Amtrak’s LGBT editor Mark Mastro.

“My job is to travel across the country, see new sites and connect with everyday people,” said Mastro. “More importantly, I share my experiences with those who are seeking a travel experience that makes them feel comfortable.”

“Diversity begins with respect. Respect for the community, for culture and, of course, for you,” added Liliana Lopez, Amtrak editor of DescubreNorteAmerica.com, which was developed in Spanish and provides culturally relevant information about train travel.

Amtrak will also highlight the microsites on social media via Facebook, Twitter and Instagram.

View comments or post a comment on this story. (0 Comments)

More News

Bike repair kiosks coming to select MARTA stations

MARTA partnered with the Atlanta Bicycle Coalition, a bike advocacy and rider education organization, to initiate the campaign and identify locations for the repair kiosks.

Sacramento RT's Blue Line extension begins service

The expansion offers local commuters an alternative to congested Highway 99 and brings new transit service to the area’s major employers. It will also encourage new retail and residential development in specially zoned areas along the light rail line.

Ariz.'s Valley Metro extends rail line into Downtown Mesa

Seven months ahead of schedule and on budget, the additional 3.1-miles of service on Main Street between Sycamore Drive and Mesa Drive was greeted with big cheers from riders, business owners and local leaders.

San Diego MTS offers free video-on-demand service on trolleys

First U.S. public transportation system offering mobile-based multi-channel VOD

NJ Transit riders face major delays

After a car caught fire inside the Lincoln Tunnel and a train stalled in one of the Hudson River rail tunnels, the delays were the worst since several days of train problems last month drew attention to the rail tunnels’ deteriorating condition.

See More News

Post a Comment

Post Comment

Comments (0)

More From The World's Largest Fleet Publisher

Automotive Fleet

The Car and truck fleet and leasing management magazine

Business Fleet

managing 10-50 company vehicles

Fleet Financials

Executive vehicle management

Government Fleet

managing public sector vehicles & equipment

TruckingInfo.com

THE COMMERCIAL TRUCK INDUSTRY’S MOST IN-DEPTH INFORMATION SOURCE

Work Truck Magazine

The resource for managers of class 1-7 truck Fleets

Schoolbus Fleet

Serving school transportation professionals in the U.S. and Canada

LCT Magazine

Global Resource For Limousine and Bus Transportation

Please sign in or register to .    Close