Amtrak targets multicultural travelers with new sites

Posted on November 6, 2013

Amtrak launched three microsites targeting multicultural travelers — DescubreNorteAmerica.com, a bilingual site for Hispanic consumers; MyBlackJourney.com for African American consumers; and AmtrakRideWithPride.com for the LGBT community.

While Amtrak’s main website is a travel-planning resource for all travelers, the microsites are culturally focused travel sites that host the unique, original multicultural voices of a rotating set of featured bloggers.

“The goal of Amtrak’s My Black Journey is to help you re-imagine what train travel can be,” said Amtrak editor, Saunya Connelly in her editor’s message on the site. “Our contributors focus on the personal experience of travel. This site will include cultural destinations and reflect the historical journey of African Americans living here.”

RideWithPride.com speaks to the Lesbian, Gay, Bisexual, Transgender (LGBT) traveler. The site is loaded with photos, testimonials and blog posts from Amtrak’s LGBT editor Mark Mastro.

“My job is to travel across the country, see new sites and connect with everyday people,” said Mastro. “More importantly, I share my experiences with those who are seeking a travel experience that makes them feel comfortable.”

“Diversity begins with respect. Respect for the community, for culture and, of course, for you,” added Liliana Lopez, Amtrak editor of DescubreNorteAmerica.com, which was developed in Spanish and provides culturally relevant information about train travel.

Amtrak will also highlight the microsites on social media via Facebook, Twitter and Instagram.

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