Rail

Amtrak targets multicultural travelers with new sites

Posted on November 6, 2013

Amtrak launched three microsites targeting multicultural travelers — DescubreNorteAmerica.com, a bilingual site for Hispanic consumers; MyBlackJourney.com for African American consumers; and AmtrakRideWithPride.com for the LGBT community.

While Amtrak’s main website is a travel-planning resource for all travelers, the microsites are culturally focused travel sites that host the unique, original multicultural voices of a rotating set of featured bloggers.

“The goal of Amtrak’s My Black Journey is to help you re-imagine what train travel can be,” said Amtrak editor, Saunya Connelly in her editor’s message on the site. “Our contributors focus on the personal experience of travel. This site will include cultural destinations and reflect the historical journey of African Americans living here.”

RideWithPride.com speaks to the Lesbian, Gay, Bisexual, Transgender (LGBT) traveler. The site is loaded with photos, testimonials and blog posts from Amtrak’s LGBT editor Mark Mastro.

“My job is to travel across the country, see new sites and connect with everyday people,” said Mastro. “More importantly, I share my experiences with those who are seeking a travel experience that makes them feel comfortable.”

“Diversity begins with respect. Respect for the community, for culture and, of course, for you,” added Liliana Lopez, Amtrak editor of DescubreNorteAmerica.com, which was developed in Spanish and provides culturally relevant information about train travel.

Amtrak will also highlight the microsites on social media via Facebook, Twitter and Instagram.

View comments or post a comment on this story. (0 Comments)

More News

Alstom, Bombardier deliver 100th MI09 French trainset

Every MI09 can transport up to 2,600 passengers at maximum speeds of approximately 75 miles per hour. Each train is made up of five cars, each equipped with three large doors on either side to facilitate passenger exchange in the stations.

How transportation played key role in transformation of Milan

The Brussels based UITP’s World Congress is the major global gathering of the world’s public transport industry to network, review progress and innovation, understand trends from suppliers as well as focus on the challenges that public transport faces in delivering a viable, sustainable future for the world.

Calif.'s SMART secures $11 million grant to buy 3 more railcars

The three additional cars will boost SMART’s seating capacity by 35%, officials said. Because of the escalating costs for railcars, the grant also was estimated to have saved taxpayers about $11 million, according to state officials,

Parsons Brinckerhoff under contract to deliver Calif. high-speed rail

Will begin work on a seven-year, $700 million rail delivery partner contract awarded by the California High-Speed Rail Authority earlier this month.

Alstom to supply 13 Coradia Lint regional trains to Danish network

The Coradia Lint 41 is an environmentally-friendly low-consumption Diesel Multiple Unit that can reach a maximum operating speed of up to 87 mph.

See More News

Post a Comment

Post Comment

Comments (0)

More From The World's Largest Fleet Publisher

Automotive Fleet

The Car and truck fleet and leasing management magazine

Business Fleet

managing 10-50 company vehicles

Fleet Financials

Executive vehicle management

Government Fleet

managing public sector vehicles & equipment

TruckingInfo.com

THE COMMERCIAL TRUCK INDUSTRY’S MOST IN-DEPTH INFORMATION SOURCE

Work Truck Magazine

The resource for managers of class 1-7 truck Fleets

Schoolbus Fleet

Serving school transportation professionals in the U.S. and Canada

LCT Magazine

Global Resource For Limousine and Bus Transportation

Please sign in or register to .    Close