Rail

Amtrak targets multicultural travelers with new sites

Posted on November 6, 2013

Amtrak launched three microsites targeting multicultural travelers — DescubreNorteAmerica.com, a bilingual site for Hispanic consumers; MyBlackJourney.com for African American consumers; and AmtrakRideWithPride.com for the LGBT community.

While Amtrak’s main website is a travel-planning resource for all travelers, the microsites are culturally focused travel sites that host the unique, original multicultural voices of a rotating set of featured bloggers.

“The goal of Amtrak’s My Black Journey is to help you re-imagine what train travel can be,” said Amtrak editor, Saunya Connelly in her editor’s message on the site. “Our contributors focus on the personal experience of travel. This site will include cultural destinations and reflect the historical journey of African Americans living here.”

RideWithPride.com speaks to the Lesbian, Gay, Bisexual, Transgender (LGBT) traveler. The site is loaded with photos, testimonials and blog posts from Amtrak’s LGBT editor Mark Mastro.

“My job is to travel across the country, see new sites and connect with everyday people,” said Mastro. “More importantly, I share my experiences with those who are seeking a travel experience that makes them feel comfortable.”

“Diversity begins with respect. Respect for the community, for culture and, of course, for you,” added Liliana Lopez, Amtrak editor of DescubreNorteAmerica.com, which was developed in Spanish and provides culturally relevant information about train travel.

Amtrak will also highlight the microsites on social media via Facebook, Twitter and Instagram.

View comments or post a comment on this story. (0 Comments)

More News

FRA issues NOFO for $272M in State of Good Repair funds

Eligible projects include those that replace existing assets in-kind; replace existing assets with those that increase capacity...

Commuter rail makes significant, substantial PTC progress: APTA

Ninety-six percent of 16,722 wayside (on track equipment) installations have been completed.

Nonprofit repurposes Amtrak Acela seating into luxury bags

People for Urban Progress is known for repurposing dated infrastructure through design and fabrication projects.

Bombardier-Alstom to supply 153 additional Montréal railcars

Through this agreement, STM will benefit from the replacement of part of its fleet at a lower cost.

Metra adds more vehicles to replace aging fleet

The F59PHs were built by the Electro-Motive Division of General Motors Corp. in 1988.

See More News

Post a Comment

Post Comment

Comments (0)

More From The World's Largest Fleet Publisher

Automotive Fleet

The Car and truck fleet and leasing management magazine

Business Fleet

managing 10-50 company vehicles

Fleet Financials

Executive vehicle management

Government Fleet

managing public sector vehicles & equipment

TruckingInfo.com

THE COMMERCIAL TRUCK INDUSTRY’S MOST IN-DEPTH INFORMATION SOURCE

Work Truck Magazine

The number 1 resource for vocational truck fleets

Schoolbus Fleet

Serving school transportation professionals in the U.S. and Canada

LCT Magazine

Global Resource For Limousine and Bus Transportation