Amtrak's new marketing campaign, "Break the Travel Quo," showcases clever videos that depict some of the most prevalent pain points of modern day travel. Photo: Amtrak
2 min to read
Amtrak's new marketing campaign, "Break the Travel Quo," showcases clever videos that depict some of the most prevalent pain points of modern day travel. Photo: Amtrak
Amtrak unveiled its new marketing campaign today, dubbed "Break the Travel Quo," which features lighthearted videos that poke fun at common complaints about air and car travel. The campaign goes head-to-head against some of the most prevalent pain points of modern day travel and reminds consumers that riding with the passenger rail network is a far easier, more comfortable and convenient way to travel.
"Break the Travel Quo" takes a lighthearted approach to push against the realities of air and car travel that have become par for the course, juxtaposing commonplace scenarios against the comfort and convenience of Amtrak. The campaign points out Amtrak as having one of the most generous baggage policies in the travel industry — allowing passengers to bring up to four pieces of luggage for free.
The videos also illustrate how the rail company also offers free Wi-Fi, the freedom to use phones and electronic devices at all times (no "airplane mode"), the ability to travel with small pets on many trains, large spacious seats with ample leg room, and no middle seat.
"We're excited about this campaign because it showcases what we know our customers love about rail travel: comfort, convenience and a premium experience," said President/co-CEO Richard Anderson.
The integrated multi-platform campaign includes digital, radio and outdoor advertising, in addition to public relations and social media. The new campaign was created in coordination with Amtrak's advertising agency, FCB New York.
Amtrak operates a nationwide rail network, serving more than 500 destinations in 46 states, and carries more than 30 million customers annually.
Operation Lifesaver awarded $220,200 in grants to 12 states to support rail safety campaigns focused on grade crossing awareness and trespass prevention.
The survey showed that commute trips still make up the majority of ridership, with most riders boarding 2 to 3 days a week, reflecting hybrid work schedules. Two-thirds of Caltrain riders have access to a car, while 37% of Caltrain riders are considered low-income.
Advances in data and analytics are giving transit agencies new opportunities to refine maintenance practices, improve efficiency and make more informed decisions about asset performance.
In this Consultant Roundtable, Carmen C. Cham shares insights on how agencies can create spaces that are intuitive, connected and built for long-term impact.
The Red Line Extension Project will provide the Far South Side of Chicago with rapid rail transit for the first time by extending the Red Line by 5.5 miles from 95th Street to 130th Street, including the construction of four new Red Line stations at 103rd, 111th, Michigan, and 130th streets.
The Siemens CBTC System, Trainguard MT, in compliance with New York Subway Interoperability Interface Specifications, enables trains to run as close as 90 seconds apart, using next-generation signaling and continuous communication to keep operations moving seamlessly.
While recognizing regional economic constraints and continuing to improve service, the budget increases the jurisdictional subsidy to less than 1.8%, significantly below the inflation rate and the 3% regional target, said agency officials.
With more than 59,400,000 boardings since the service’s debut, the A Line’s utilization surpassed that of all other RTD rail services in 2025, the agency reported.
The plan outlines funding for transit operations, capital projects, and freight and passenger rail initiatives, as state officials seek public input on priorities shaping mobility and infrastructure across the Commonwealth.
